Sara Greco

I help leaders—from mid-level managers to executives—navigate overwhelm and thrive in the face of challenges, including improving communication, mastering conflict resolution, or enhancing team dynamics.

Excelled in a position I was hand selected for directing an underperforming 21-person Public Affairs (PA) team delivering multifaceted communications in support of a 90,000-member organization. Relied upon as a Public Affairs Advisor to 250+ senior leaders spanning 60 different organizations base wide. − Propelled work production by 60% in less than 8 months by restructuring and motivating an underperforming team. The team went on to earn awards and accolades. − Established and expanded media operations supporting the largest U.S. Noncombatant Evacuation Operations (NEO) airlift; managed 24 Response to Queries with interviews reaching over 4 billion viewers. Identified critical Social Media Operation Security breach, informed leaders of potential threat to NEO. Efforts drove need for emergency Social Media policy Air Force wide. − Directed international media efforts and storytelling of the final military aircrew leaving Afghanistan, which reached 4 billion people.

In this role as the Public Affairs Advisor, I provided expert public affairs and communications guidance and advisement to senior leadership staff in support of the 33rd Fighter Wing’s large military organization’s mission to train and graduate highly skilled military professionals. − Drove compliance improvements across security measures for the Premier F-35A aircraft flight line by overhauling the flightline photography process and communicated the new processes within the military community. − Established and nurtured key working relationships with media representatives and attended committee hearings, conferences, agency meetings, and public relations events. Expertly prepared information for news releases and other media channels. − Propelled the Fighter Wing Media Program by coordinating 2 flyovers, which aired on ESPN, and a night flying mission for the local media; viewership was upward of 1.4 million people.

Hand-selected to move into this dynamic role where I managed the scope of communications for the innovation arm of the Department of the Air Force (DAF), powered by the Air Force Research Laboratory, with the mission of bringing cutting-edge ingenuity from small businesses/start-ups to address current and relevant challenges of the DAF. − Directed communications across 4 core arms of AFWERX to include: AFVentures, Spark, Prime, and SpaceWERX, which serve to expand the defense industrial base for advanced technologies, empower Airmen and Guardian talent, and drive technology transition to dual-use operational capability. − Strengthened the evolution of the perception of Air Force innovation by showcasing government as a customer for private industry. − Managed media and speaker efforts for annual flagship event with over 4,000 attendees. − Stepped up to initiate and drive transformative change and internal communication strategies for the IT department comprised of 4,000 employees/contractors. Communicated information to technical and non-technical teams. − Developed and rapidly distributed clear technology instructions to technical/non-technical teams, delivering remote capabilities within a remarkable 72-hour window enterprise-wide during COVID-19 pandemic.

Technology Analyst entrusted to represent communications the Chief Information Officer for a major airline based in the U.S. with scheduled service to 121 destinations in the U.S. and 10 additional countries. − Stepped up to initiate and drive transformative change and internal communication strategies for the IT department comprised of 4,000 employees/contractors. Communicated information to technical and non-technical teams. − Developed and rapidly distributed clear technology instructions to technical/non-technical teams, delivering remote capabilities within a remarkable 72-hour window enterprise-wide during COVID-19 pandemic.

I moved through transformation roles to direct public affairs and control media operations by steering the communication strategy, messaging, and policy for two organizations. Primary Advisor to senior leadership for employee engagement, media relations, community outreach, and social media. − Coordinated national media coverage with MSNBC and FOX Sports reaching an audience of over 12M. − Managed team to develop the event publicity and media engagement for US Air Force’s largest air show in 2017, commemorating the USAF's 70th Birthday.

Hired to elevate and integrate impactful change within the organization by creating and incorporating strategic culture engagement plans by gathering and analyzing insights/metrics from employees, HR teams, and leaders. − Trusted consultant to 40 frontline leaders, actively contributing to advancing companywide initiatives that promoted the legendary company culture to over 60,000 multifunctional employees. − Face of the organization as Military Council representative for the Culture Services Department. • Coordinated companywide culture communication efforts for over 60,000 employees.

Directed communication strategy, messaging and policy for over six thousand employees. Primary adviser to senior executives for media relations, community engagement, internal communications and social media. Managed administrative functions of 17 employees; organizational spokesperson to the 13th largest media market in the US. Skills: Management, Media Relations, Advising, Internal Communications, Crisis Communications, Marketing, Community Engagement, Skilled Writing

Assisted managing 12 employees to develop and implement media, international relations, community engagement and internal information for 7,000 employees. Skills: International Relations, Event Planning, Content Creation, Advising, Crisis Communications, Community Engagement, Internal Communication, Social Media

Managed civic outreach programs that secured community support between the pilot training base and the community of 23,000. Organized base tours and community events for prominent civic leaders including an inaugural D-day gala. Skills: Event Planning, Community Engagement, Project Management, Working with External Organizations and Stakeholders

Managed office and administrative tasks for senior executive in charge of over 200 personnel. Ensured timeliness and quality of all paperwork. Filtered and accomplished tasks to alleviate surplus work on senior executive. Skills: Scheduling, Task Management, Project Management, Event Planning, Organization