Sara P
About
Sara works in the following industries: "Internet", "Marketing & Advertising", "Higher Education", "Public Relations & Communications", "Non-profit Organization Management", "Financial Services", "Entertainment", and "Online Media". Sara is currently Digital Content Production Lead, Global Business Marketing at Twitter. In Sara's previous role as a Global Content Marketing Lead, MoPub at Twitter, Sara worked in New York, New York until May 2021. Prior to joining Twitter, Sara was a Senior Associate, Global Marketing & Communications, Weber Shandwick at Interpublic Group (IPG) and held the position of Senior Associate, Global Marketing & Communications, Weber Shandwick at Greater New York City Area. Prior to that, Sara was a Account Executive at DiGennaro Communications, based in New York, New York from Jan 2017 to Jun 2018. Sara started working as Account Coordinator at DiGennaro Communications in New York, New York in Jul 2016. From May 2014 to May 2015, Sara was Media Relations Chair at UDance, based in Newark, Delaware. Prior to that, Sara was a Founder and Editor In Chief, University of Delaware chapter at Her Campus from Jan 2012 to Oct 2014. Sara started working as Member of MTV's "Inner Circle" Millennial Trends Team at Viacom in Greater New York City Area in Jul 2012.
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Sara P's current jobs
Sara P's past jobs
- Develop and execute global content marketing strategy and activities supporting MoPub’s market education, brand awareness, and lead generation initiatives - Own global content distribution channels, including: website (AEM), email marketing (Eloqua), social channels, blog, video, thought leadership, collateral, and event content (Keynote) - Establish cross-functional processes for collaborating with internal teams including product marketing, analytics, partnerships, localization, and sales to improve operational efficiency and increase content output - Manage internal sales enablement platform (Highspot) and drive ongoing education and support for global sales teams - Volunteer to ideate and coordinate logistics for Twitter's Wellness programming and company-wide mental health initiatives. -Lead of Twitter's Meditation WellNest, "Ohmmingbirds" - Mentor/Inaugural member of Twitter's "Mentoring @" program, which facilitates one-to-one mentoring relationships that connect mentees with leaders in the organization to learn and develop.
-Coordinated local, regional, and global projects from end to end, collaborating with internal stakeholders, senior leaders, and regional marketing teams across APAC, EMEA, Latin America, and North America -Produced content, including: press releases, internal employee communications and updates, thought leadership, presentations, executive briefing materials, social media campaigns, digital and multi-platform content, and more
-Planned, developed and managed B2B public relations programs for companies and agencies in the marketing, media and advertising space. -Received agency's 'Rising Star' award for 2017 -Served as primary point person/logistical coordinator for agency's presence at SXSW 2018 -Member of agency's social media team -Member of agency's culture team Clients: Spotify, Facebook
UDance is the largest student-run philanthropy at the University of Delaware. It's a yearlong effort to raise awareness and funds for the fight against childhood cancer, culminating in a 24 hour dance marathon each spring. -Oversaw all external communication between the UDance organization and the local media
-Participated in a millennial trends focus group team that shapes and influences MTV programming, with a focus on broad generational meta-trends (psychology, attitudes, behaviors) as well as micro-trends that emerge on an ongoing basis.
•Developed content for the internal website •Assisted in organizing August 2013 Quarterly Business Meeting in Elgin, IL. •Initiated article series across Consumer & Community Banking consisting of interviews with 23 Chase employees who advise on best practices for making Chase a great place to work •Evaluated the viability of the Card Services Insights employee management communication tool and provided recommendation on improvements and ongoing measurement