Sarah B

Glu Mobile was acquired by Electronic Arts in April 2021

Re-established the research function and defined the research strategy for Glu Mobile’s Crowdstar studio; a leader in developing elevated, creative and relaxing mobile games for women. Grew and strengthened a team of 3+ semi-embedded researchers, expanded the team's technical expertise, and tailored development opportunities in order to position the research team as strategic partners. Evangelized market and insights research to drive customer centricity into the growth team, impacted retention through product feature development and guided marketing’s user acquisition initiatives.

Drove the research strategy for the consumer facing product experience at Twitter. Grew and mentored a semi distributed team of 11 mixed-methods researchers across the Conversations, Interests, Stay Informed and Global Participation pillars. Identified synergies across pillars and established partnerships to elevate insights and their impact. Instituted action oriented research recommendations that informed key product and business decisions. Contributed to the betterment of the research team by driving the implementation of research roadmaps; integrated the customer problem into the product development process, and developed methodological best practices that span from discovery to validation.

Built an expansive mixed methods research team overseeing all domains across the Consumer facing platform. Leveraged CPG experience to propose a research process that incorporates discovery, validation and market sizing methodologies as well as consider opportunities to improve insight socialization. Operationalized Jobs to be Done framework, established best practices within consumer product and product development research.

Operationalized a new strategic framework, led cross-functional teams in its implementation, which has been broadly adopted by the organization to innovate and align business objectives. Leveraged experience to establish and recommend research best practices from discovery to validation and tracking rigor. Partnered with Design, Engineering, Product and Marketing to translate business needs into research objectives, recommended research methods, executed, and analyzed findings; assist the team in making critical design decisions in order to create a human centered user experience.

Proactively drive strategic business objectives and category growth for the vegetable, fruit, broth and tomato base businesses by providing consumer insights that foster a deeper understanding of consumers, customers and competition. Guide innovation by developing new products, platforms and pipelines. Direct and manage the use of agile, creative and traditional research tools to ensure that consumer learning is incorporated in business strategies. Gather and synthesize multiple data sources to tell a visual and compelling story to aid in customer/retailer sales, platform and pipeline development, impact business decisions and determine potential opportunities.

Drive efficiency and agility through retail focused and streamlined research processes to ensure distribution of Safeway's private label brands into the expanding footprint of Albertson's. Collaborate and partner with divisions in the North Region, socializing historical research to guide strategic business objectives.

Bring multiple data sources together in order to understand the store experience; what drives shoppers to the store, the shopping experience when in aisle, and how the experience can be improved to drive Safeway’s strategic objectives. Collaboration with Shopper Marketing, Strategic Planning, and Store Format to determine needs and business objectives. Right size research by leveraging data from historical research, trends, and syndicated sources. Perform primary research and manage custom research suppliers. Synthesize data into a compelling story and socialize insights. Drive action by advocating for the shopper and highlight areas of opportunity.

Focused on white space innovation for blue sky initiatives and new product development, immersed cross-functional teams in the consumer experience, designed and executed qualitative and quantitative consumer research to understand behaviors and needs. Led research from discovery to product launch, partnered with Research and Development to guide product innovation and drive cost savings for Clorox Disinfecting Wipes and Spray Cleaners. Synthesis of historical data to establish user insight process enabling 360 consumer integration for the cleaning base business and the Hispanic consumer.

Contract work for wellsfargo.com, collaborated with internal project teams and design; coordinated and moderated participatory design and usability studies. Synthesized findings from usability research into a cohesive point of view and evolved the design group’s user-centric design and segmentation tools (personas, scenarios, task models).

Persuaded Tower Records to allow for a consumer research focused internship program. Devised, designed and executed ethnographic research to understand the Tower Records consumer and shopping behavior. Championed insights and integrated research findings into marketing efforts.

Managed a staff of 20+ employees. Vendor negotiation and distributor relations, leveraged sales data for product forecasting and purchase, oversaw budgeting and merchandising of store product. Devised and designed low cost form of marketing for coordinated events and promotions, created a partnership between local musicians and Tower Records nationwide. Manager of the Quarter 2000, 2005, Manager of the Year 2004