Sarah Cox

Trusted by the world’s biggest artists, brands and events, Notch is the first tool that enables you to create interactive and video content in one unified real-time environment.

Proudly supported and developed a sales & technical sales team, spanning EMEA and ANZ. Established the Technical Solutions function of disguise. Identifying valuable emerging markets, accurately forecasting future sales and forming sales plans to adapt to constant shifts in the marketplace. Serving as a business representative at major industry events, conferences, trade shows, panel discussions and exposition. Forming short & long term vision sales strategies to promote disguise as part of a creative and technical AV solution. Promoting strategic alignment with value-add brands to execute the solutions sales strategy for EMEA. On-boarding the worldwide disguise sales team as it grew, on the value proposition of a disguise solution. Working with OEM partners to gain greater exposure for disguise as part of a solution sale. Lead a team that successfully grew disguise EMEA by 175% in 4 years. Established and developed the partner's program of disguise, adding Certified Solution Providers and Sales Partners to the companies’ network. Further developing and maturing the Creative Studio and Rental Network. Successfully developed and launched two marketing partnerships, "powered by" and "in partnership with" which has seen artists such as Es Devlin, carry the disguise "powered by" logo on exhibition artworks. Created and executed an after-sales business plan and accompanying processes to add extended warranties and a service and maintenance package to add value to their existing customers. Designed an easy access Education package to expand the use of disguise for the next generation of show designers. Collaborated to product design and software features development, both by identifying new industry trends and feedback from the user community. My greatest achievement was to lead the EMEA team to the number 1 performing region in the business before my resignation in 2019.

Account and Channel Management for European Partners. Manage revenue targets to designated monthly targets. Attend open house events and trade shows to promote Green Hippo products. Produce business plans for each territory and liaise with distributor on account plans. Hold 6 monthly reviews of targets v performance. Hold product demonstrations and open days with channel partners. Manage expense budgets. Research and target new business including new end users and open up new distributors channels in territories. Manage the performance review process and changes to distribution partner contract. Report back to the product team on product features and market needs. Trainer for HippoSchool,assisting in both the in house HippoSchool monthly seminars and external private training world wide. Assist in developing the AViary Video Tools business plan, a new product range and brand for Green Hippo.

Key Account Management and business winning team for west end and touring theatre market. Lighting and Video rental staging services.

Customer acquisition and retention across Europe for a large international distribution company in the AV Industry. managing multiple industry leading brands with lighting, video and audio solutions

Project Manager for Live Events and installations of lighting systems and rental staging

Project Coordinator and Cad craftsmen for Wembley Stadium PAVA system Installation. Project Coordinator for AV system integration, Cruise Ships, CLC, Stadiums and Corporate Buildings

The Stage Manager, Lighting and Sound Engineer for the world famous Comedy Store London. Position held through final year of university and part time after graduation.