Sarah Dale

Nativo empowers brands and publishers with the world’s most advanced technology for content. For brands, Nativo enables storytelling at scale with the largest native reach and reveals insights that unlock return-on-content. For publishers, Nativo enriches monetization with the most comprehensive platform for next-generation ad formats and breakthrough technology for accelerated webpages. Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer.

Swayable enables you to get the message right before you spend any media dollars. In 24 hours, you can measure the impact of your creative with 5,000 people with customized segments and surveys. Many things are possible when you have data that fast. 100% ROI increases in media spend to start.

Representing a vetted and stellar arsenal of content solutions for brands, agencies, and publishers. All curated to produce the highest quality of work and fix the most pressing pain-points in the creation, measurement & distribution of content.

As Vice President for Digital and Content, I managed Wall Street Journal Custom Studio (WSJCS) and a national content sales team with responsibility for over 30 reports and the P&L. I led the reorganization of WSJCS, which resulted in programs like "Cocainenomics" (Netflix) and "Billions" (Showtime) and earned the Studio the top place in Ad Age's "Best of Branded Content" of 2015 and over 50 other industry awards within the first year. The new structure and strategy put in place created explosive revenue growth of 384% over two years, while maintaining margins under rigorous cost management. In addition, I oversaw over $200 million in digital revenues to WSJ and MarketWatch, display and programmatic, and was responsible for collaborating on go-to-market strategy (from partnerships like SnapChat, Apple News etc. to Viewablity changes) and implementing and training the global sales organization.

Managed sales of WSJ's strategic editorial products like Journal Reports, Weekend Edition, Mansion, 125th Anniversary edition and Special Ad Sections. Worked closely with edit and product teams to develop ad opportunities and go-to-market strategies. Managed small sales team who sold through the larger account sales teams. Exceeded goal between 130%-145% each year. Grew digital revenue for Journal Reports over 300% in 18 months.

In my role as Head of Strategic Content, I contributed to the division’s strategic planning efforts and ensured strategies for sales, campaigns and marketing initiatives aligned closely with clients' branding efforts. I executed sales strategy for WSJ’s editorial products including Journal Reports, Weekend edition, Mansion, Global and Special Ad features, growing digital revenue for Journal Reports in particular over 300% in 18 months.

Founded and ran small non-profit (on the side) to help people in unforeseen circumstances. Right as Rain (RAR) was a nonprofit selling donated arts and hand-made crafts to raise money for community members in need of a little helping hand. It connected artisans wanting to give their gift as a gift to real people in need. RAR successfully raised funds to support and encourage individuals and communities, most notably $10K to retrofit a home for a young woman who recently had been paralyzed, $2.5K for a newborn with a rare blood disease and $2.5K to repair a van for a paraplegic man who had been in a recent accident. As Founder, I led the organization’s development efforts, including establishing a 501c3, building partnerships with crafters and developing operational strategy for shipping goods. I additionally executed brand communication strategy by creating the website, driving social media campaigns and overseeing all online and offline efforts to raise awareness of the organization.

As Vice President, I established presence in the US for UK custom publishing company selling G20 magazine to Pittsburgh companies. I identified new growth opportunities and oversaw outreach initiatives, selling 17 pages on goal of 5 pages.

Chose to take a year off to be a first-time mom. Got very little sleep.

Ad sales account manager on major B2B accounts in energy, consulting and business services category. Grew list from $9M to $23M.

Ad sales account manager on B2B and luxury accounts. Exceeded goal between 130%-145% each year.

Sold sponsorships to BusinessWeek's corporate and custom events. Worked through national sales team to sell directly to clients like Microsoft, HP, Accenture et al. and project managed the sponsors in execution phase. Made goal each year.

Created small web design shop to build sites for small businesses in Montana from outfitters to restaurants to book stores.

Created event management business producing corporate events in Montana. Clients included Fortune Magazine, Right Now Technologies et al.

Created marketing collateral, sold Special Advertising Sections and created client adventure trips from new location in Montana.

Created sales collateral from proposal decks, newsletters and sales letters for Fortune's sales teams. Wrote Fortune's first website.

Sold advertising space for controlled-circ magazine to accounts who's never run before. Made annual goal in 3 months.

Summer & winter intern in the ad sales department working in sales, marketing & events.