Sarah Johnson Jones
About
Sarah Johnson Jones is from Edmonds, Washington, United States. Sarah works in the following industries: "Technology, Information and Internet". Sarah is currently Head of Brand, Product Marketing and Insights - Grocery Private Brands at Amazon, located in Seattle, Washington, United States. In Sarah's previous role as a Head of Partner Brands, Amazon Fresh Stores - Private Brands Division at Amazon, Sarah worked in Seattle, WA until Feb 2021. Prior to joining Amazon, Sarah was a Head of Consumer Marketing, Alexa Skills at Amazon and held the position of Head of Consumer Marketing, Alexa Skills at Seattle, WA. Prior to that, Sarah was a Head of Marketing, Grocery .com at Amazon, based in Seattle, WA from Jan 2016 to Dec 2017. Sarah started working as Senior Brand Manager Oscar Mayer Bacon at Kraft Foods Group in Madison, Wisconsin in Mar 2014. From Mar 2012 to Feb 2014, Sarah was Senior Brand Manager Oscar Mayer Cold Cuts Equity & Master Brand at Kraft Foods Group, based in Madison, Wisconsin. Prior to that, Sarah was a Brand Manager Oscar Mayer Hot Dogs at Kraft Foods Group, based in Madison, Wisconsin from Mar 2011 to Mar 2012. Sarah started working as Senior Associate Brand Manager at Kraft Foods Group in Madison, Wisconsin in Nov 2007.
Sarah Johnson Jones's current jobs
Sarah Johnson Jones's past jobs
Leader of the Oscar Mayer Bacon business owning the P&L and advertising budget Drove the Bacon business to some of the strongest results in Kraft and considered for Brand of the Year, Turnaround of the Year, and awarded Best Breakthrough Marketing of the year Led cross functional team, recording the highest profit levels in the past five years Challenged conventional thinking to motivate and enable cross functional team to close profit gap to plan in one quarter via optimized advertising spend, successful margin expansion, reduction in waste and increased productivity Led multi-agency integrated marketing communications plan producing the highest return on investment of any other Bacon digital campaign and surpassing goal Led the Bacon brand planning for '15 developing a plan that could be flexed for the needs of the business unit
Led the equity building strategy and Integrated Marketing Communications execution for largest Kraft Foods brand/category Led a multi-agency team to execute four, annual Cold Cuts integrated marketing communication plans that surpassed net revenue targets, produced a 25% increase in brand engagement and a 4.4% volume increase Led development of Cold Cuts upfront/concept media plan levering audience data (Fusion, The Right Audience, Nielsen Catalina Solutions) to yield one of the highest paybacks in Kraft Foods Transformed the Oscar Mayer social media strategy contemporizing the brand voice across multiple platforms driving brand momentum up 43%, positive sentiment up 15% and digital engagement up 240% Developed and implemented an agile, multi-tiered brand strategy for quickly capitalizing on real time, relevant conversation (online and offline) which was deemed the agency gold standard and replicated for other clients Strong team leadership from consumer insights to daily management resulted in first and second Kraft Spire Awards for excellence in marketing and consideration for Brand of the Year by Ace Metrix
Led the Oscar Mayer Hot Dogs portfolio and managed the advertising and communications budget Led cross functional team to surpass all key metrics in '11, grew topline +5% and expanded share leadership over the competition by 2 percentage points Established the Selects platform and led the cross category launch Designed and developed a Wienermobile Food Truck delivering over 1MM samples of Selects Hot Dogs new flavors and helping exceed 100MM branded public relations media impressions
Led the new product launch of Oscar Mayer Selects Hot Dogs, January '10 Led the new product launch and executed the IMC plan of the first Lunchables with fruit (applesauce), January '09 Led and managed the Lunchables Fun Pack and Basics businesses, '08
Led and managed the Oscar Mayer Bologna and Classics businesses, '06 - '07