Sarah May

Mona is the leading 3D world building platform for high-quality, social digital experiences serving as the medium of the metaverse. Mona empowers people around the world to create, collect, and explore together across an infinite network of immersive experiences, all through your web browser. Join us https://monaverse.com/ https://twitter.com/monaverse

B2C DTC A multidisciplinary blockchain, metaverse and NFT development studio specialising in launching branded IP projects into Web 3 across: art, collectibles and gaming Projects: AO ArtBall NFT & AO Metaverse: membership utility (Tennis Australia) | Elvis Legacy Council: governance token (Authentic Brands Group) | Metaverse Drivers Club (Automobilist) membership utility + more Awards: 2022 Bronze Cannes Entertainment Lions for AO Metaverse. 2 branded NFT project noms at NFT.NYC 2022 Portfolio https://linktr.ee/curiouschameleon Get in touch Tw TG @cryptosarebear

Leading crypto, NFT & PR agency Role: Crypto/Blockchain PR lead

Role| - Reporting into Cofounder with 2 direct reports, working closely with BD and Product Leads. Product Marketing - Architected a major product Immutable X and feature storytelling - B2B partnerships: proactively develop + progress the pipeline of NFT projects assisting the VP of BD with acquisition, nurture campaigns and customer success - B2C marketing Marketplace success, PR, influencer, socials, email, blog, influencer and Investor outreach - Managed media relations with key crypto press, briefings and press releases - Ghost wrote Layer-2 articles that secured tier 1 coverage - Agency + creative resource management, creative briefs, negotiating production costs, project management, talent, scripts, production schedules - Marketing point of contact with Product managers and Technical leads

Role | -International PR: UK, IRE, NZ, SGP, UCAN -International PR playbook: launch, campaign, BAU -Media relations: inbound & outbound -International Brand partnerships - PR agency management x 3: UK, NZ, SGP - D&I Taskforce - Tasker ambassador, relationship management - Influencer management - Marketing point of contact cross-functionally (Design, Support Brand Trust, Special projects, Eng, Product)

Role | - Brand, Media, PR, Social, Partnerships - 2020 Brand Strategy, Global platform development: Task smarter - Local campaigns: Amazing, Bounce Back & BAU - International growth - Seven West Media leverage - Agency management x 3: media, PR, direct - Inbound PR - Partnerships - Caretasker (bushfire), Covid financial assistance package - Marketing point of contact cross-functionally (Design, Support Brand Trust, Special projects, Eng, Product) - Tasker relationship management

Role | - Led strategy and implementation of comms for Australia as 2IC reporting into the CMO, with 3 designer reports. - Developed and drove brand activity, acquisition, nurture, engagement, loyalty, advocacy & referral campaigns. - Architected opportunities to increase brand awareness, brand trust & community sentiment, top of funnel (education, evangelism, events, advocacy, case studies), as well as nurture (direct eDMs, push) campaigns bottom of funnel. - Project managed creative development of GTM launch. Managed agencies, wrote briefs & briefed creative, media, social & PR agencies, other creative resources to develop & execute compelling communications. - Worked cross-functionally with Tech, Developer, Product, Innovation, UX, Design, Customer Service, Risk & legal teams to: 1) shape the product roadmap & create best-in-class product messaging; 2) implement new feature launch content & announcements; 3) ensure best-in-class advocacy opportunities were maximised. - Owned Social Media strategy, content, community management, copywriting posts, content production, paid campaigns, influencer, optimization & reporting. - Owned ongoing BAU: developed & implemented the content strategy, contact strategies by segment (eDMs) & reactive news jacking ideas. - Copywriting eDMs, authoring long form content e.g. PR articles & Thought leadership & short copy for social posts, AB email versions for tests/experimentation. - Owned & championed C2C, customer-as-channel activity: customer & investor stories, case studies, & referral. Own & championed E2C, employee experience & employee advocacy initiatives. - Heavy user of: Sprout Social, Facebook business manager, Twitter Analytics, Linkedin Analytics, Google GA, Mailchimp, Firebase, Discourse, Zendesk, Mailchimp, Wordpress, HTML, Jira, Confluence, Zeplin. Delivered test, learn & refine strategies, optimization, A/B testing copy & creative.

Role | - Reported into the Head of Planning, with 4 direct reports (2 strategists and 2 analysts). - Led and developed creative strategy for 7 tier one clients, broadened the agency's remit, grew revenue and won new business. - Senior strategic counsel to C suite, CMOs, Marketing, Social Media, PR S&E Leads, Client Relationship Directors, the Leadership team, other Strategists, and Agency teams. - Led the way with springy insights and compelling strategies that took clients to creatively imaginative places (e.g. culturally on-trend ideas) that delivered results. - Senior thought leader, championed the agency's social media innovation reputation, developed agency firsts, delivered trends presentations and social media training to client teams. - Catalyst for change as an active proponent of new media. Educated and built compelling rationale for clients to invest in social-first ideas, new social media platforms, creative technology, platform innovation and new ways to gain an unfair share of attention. Clients | Netflix, Audi, Unilever, Harley-Davidson, Edgewell, TKMaxx, NSW Government, Business Council Australia. Verticals | Entertainment, FMCG, Motorcycle, Government. Key achievements | - $2m New Business win - purpose-led campaign with Social Media as key channel - Growth of Social Media, Influencer and PR revenue across 4 clients - Strategy product innovation: Agile Strategy, Social Media and Influencer toolkit - Galvanized teams across the entire agency to collaborate and develop best-in-class integrated responses - as Lead and Support agency

Role | - Reported into the CEO, 2 direct reports (strategists) and mentored 5 hybrid Client Service Strategists. - Led and developed creative strategy for significant pieces of business within tier one clients, broadened the agency's remit, grew revenue and won new business. - Senior strategic counsel to C suite, CMOs, Marketing, Social Media, PR S&E Leads, Client Relationship Directors, the Executive Leadership team, other Strategists, Agency and Influencer (Co-Maker) teams. - Reported into the CEO, managed 2 strategists and mentored 5 hybrid Client Service Strategists. - Delivered creative innovation and agency firsts including: a social media trend monitoring service (real time culture pulse); and a Facebook Chat Bot AI. - Senior strategic and creativity responsibility in the relentless pursuit of creatively imaginative ideas. Facilitated strategic workshops, creative brainstorms, and developed the agency's creative and strategic product. - Senior thought leader, championed the agency's social media and PR innovation reputation, developed agency firsts, delivered trends presentations and social media training to client teams. Clients | Google, Amazon Audible, nbn (National Broadband Network), Commonwealth Bank, Koala Mattresses, Western Sydney University, Woolworths, Mutti and Toyota, Nike, Playstation. Key achievements | - Audible Facebook Chat Bot AI - 2 x 2017 Cannes nominations for nbn Virtual Band content and influencer - Agency IP including a social media trend monitoring service for proactive idea generation (Beagle, a real-time culture pulse) - UberEats launch #smahshedavo reactive social offer that built significant cultural currency - Bean Academy: trained teams, nurtured and mentored strategy hybrids - New business wins: Mutti, Koala, WSU - Strategy product innovation: Strategy Sprints, Agile Strategy, Strategy Lite

Role | - 2IC in Australia's first Social Media and PR Strategy team, 1 direct report. - Drove revenue growth via cross-selling services across Ogilvy's specialist PR and Social Media businesses and creative agency: Social@Ogilvy, Pulse Consumer, Howorth B2B and Technology, OgilvyHealth Internal Communications, P&P Government relations and Ogilvy. Clients | Microsoft, eBay, Netflix, Activision, Mars, American Express, Ford, Havaianas, Twitter, Coca Cola South Pacific, IHG, Canon, Ancestry, LG, Pandora, Fitness First, Uniting Care, Westfield, Adidas, Virgin Australia. Verticals | Consumer Technology, eCommerce, Entertainment, Gaming, Telco, Social Media, Banking and Finance, Government, Education, Beverages, Grocery, FMCG, Automotive, Fashion, Apparel, Healthcare, Travel. Key achievements | - Gold PRIA for Microsoft Orchestrate Amazing creative technology (audio data visualization - Netflix launch and momentum build in Australia - eBay Innovation Lab - Amex Shop Small 2015 - Cross-sell new business wins: Microsoft Consumer, Mars, American Express

Role | Managing the delivery of innovation projects (NPD, brand extensions, relaunch) through the development cycle into market: inception, launch execution, and post launch review. Lead business case submissions, project management, product briefing & status updates with key stakeholders: brand managers, supply chain, sales & marketing teams. Brands | Coca Cola, Zero, Lift

Role | * Developed go-to-market plans for Woolworths and Coles channels * Commercial advisor to Sales & Marketing teams: strategic brand planning across marketing mix, brand performance recommendations, quantitative insights, review qualitative findings, new customer/channel/brand opportunity sizing, commercialising competitor reactive strategies, new product development positioning, writing briefs for quant and qual agencies. * Account management: Prepare, analyse and present to Customers, Sales teams, Brand and Trade Marketing on Business & Category performance, Range reviews, Price strategy negotiation, Trade Marketing effectiveness and Promotional spend. * Budget responsibility for 40% of the Spirit beverage volume (120 skus), BTL trade investment, margin & share metrics. * Effective stakeholder management across: Senior Sales team (GMs, NBMs), Commercial Management Team (CFO and Snr Commercial Mgr, Licensed), Category manager, Customer marketing Manager, Brand counterparts, lead one direct report (Snr Analyst) and Graduate rotation (Analyst). Brands | Alcohol Jim Beam, Canadian Club, Makers Mark, Russian Standard, Courvoisier, Peroni, Grolsch, Bluetongue

Role | * Business Development leading new business initiatives and consistent global approach: extension offerings, cross sell services, development and marketing of new product offerings, thought leadership, education workshops, content, deal origination and targeting, qualitative research, internal & external event management (key speeches, agenda content). * Project management, client service positioning businesses for sale, preparing financial opinions on the profitability of companies being acquired including extensive financial, sales, management & operational analysis. Clients | Energy Australia, Unilever, Rio Tinto, Vodafone, IT services, Mining, Luxury brands, ING Insurance, Private Equity