Sarah Power

• Board level strategic planning, customer relationship building, new ecommerce and retail customer introductions, Global brand awareness programs. Deliver new marketing evaluation and planning tools; clients include Revive Collagen, delilah luxury make up brand and Gatineau pro skincare. • Hands on approach to delivering strategic marketing thinking to fast track small & medium sized brands sales. Launching in multiple new e retailers for all brands including the top 5 beauty pure players • Leading Sales and marketing teams to deliver ambitious targets and re-evaluate strategy, new website relaunch (thebeautyroom.co.uk and delilahcosmetics.co.uk) to achieve significant sales growth +40% and complete new loyalty program launch using Swell in shopify; developing budgets and P&Ls with clients • Making big data, small: helping drive colossal consumer insight and decision-making capabilities, empowering teams from shop floor to boardroom. Harvey Nics retail team for delilah specifically and M&S team for Gatineau. • Creation and implementation of tailored joint business plans with retail partners and leveraging industry relationships to ensure facetime with the key e comm partners • Negotiation trading terms with new online and offline customers to ensure max exposure for small challenger brands • Achievement of the net sales and gross margin objectives in short time frames

Gatineau Business Director March 18 – Present Leading a business transformation project to develop all channels. • Full business and channel distribution strategic analysis with 3 year plan outcome • Working with the team to Identify and launch in multiple new luxury beauty retailers on and offline • Implementation of strategies to drive retail sales growth in large partners • Working with Amazon as partner from an FBA, Vendor and Reseller perspective to drive significant sales growth • Leading the Marketing communications working with Marketing and Design teams • Invigoration of professional channel to ensure brand relevance and marketing activity that engaged customers • Own brand website promotional and communications strategy to growth • Spearheading the brand sponsorship of SALON PRIVE

The role • Define the Decléor and Carita brand strategies for growth • Set and monitor the Brands performance in terms of sales growth and market share across salon and spas, department stores and ecommerce • P&L management: set and monitor budget objectives (profitability, structure of P&L account, cash flow) • Led brand integration post acquisition from Sheisido • Deliver relaunch of Decléor and Carita brand strategies for growth • Managing & mentoring total team of over 200 people across all disciplines • Terms negotiation & growth Strategy for channels including Dept stores, Spas, Hotels, EBoutique, E-retailers, QVC, own boutique and shop in shops • Redefined PR position and moved brand from no 89 to top 20 skincare brand in 18 months in coverage • As part of the Global Marketing Leadership team; relaunch brand to over 1200 salons and spas with new brand image for consumer brand reawakening with first time growth in salons in over 5 years • Direct reports include Channel Sales directors, Marketing Director, Education Director, Digital Director, Logistics director, Finance director

Leading the marketing team from NPD, Brand, Product, Category and Research with double comp sales for 3 consecutive years. • Relaunched brand with new Product Strategy, and barbell value/ premium strategy, introduction of King to UK • Developed strategy targeting individual fans with campaigns focusing on quality & integrity of BK through all channels • Developed online strategy focusing on customer recruitment, social media, iphone app, order and collect testing, vouchering, gaming, geo-location targeting • Championed new BK 2020 format for next generation Store format including Whopper Bars/ dessert kiosks/ Coffee bar • Managed the deflation in media market to increase number of Advertising campaigns by 30% • Launched most successful Value campaign for the QSR category (King deals) exported to over 12 countries worldwide delivering 30% increase in traffic to our stores • Award winning online strategy delivering social, viral and interactive media campaigns and eCRM program ongoing whilst working with Global Agency and Marketing HQ • Campaigns include Angus launch, BK Fusions ice cream launch, Breakfast range launch, Value King deals Getaway, Texican, Transformers 2 6 Pack, Dark Whopper, Tendercrisp Cheat on beef

Led the innovation planning and launch of new food category Fridge Raiders (meat snack), complete with support package to all Grocers. Brand now valued at over £40m.

• Launched Bewley’s in the UK market post international graduate program. Held various marketing roles and spent 70% of time in Europe and seeking out commercial & international marketing opportunities for the brand with Global distributors.