Sasha Auguste

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Responsible for turnaround effort of $120 million portfolio focused on women’s feminine care products

• Managed $45 million portfolio of infant over-the-counter health care products, which grew 8% in past year, achieving annual plan • Identified long range strategic brand plans which focused on targeting millennial moms through digital marketing, social media, blogger outreach and emphasis on new product innovation

Senior Brand Manager, Cookies (2012-2014) • Managing $160 million cookies portfolio, which grew 6% in F13 and exceeded the annual plan by $9 million • Recommended and launched new dessert-inspired cookies platform ($16 million), which drove increase in cookie performance at Wal-Mart by +5% • Established seasonal strategy for total Pepperidge Farm cookies to help drive trial and awareness through promotional support, POS and new products • Identified three year strategic plan for PF Chunk cookies, which includes product optimization, new positioning, re-branding and channel expansion Senior Brand Manager, Frozen Desserts and Bread (2010-2012) • Managed $190 million Frozen Bakery portfolio, which achieved financial targets and grew 6% in F12 • Developed formal evaluation process for identifying productivity initiatives across the Frozen business unit, exceeding cost savings target by $1 million • Led Puff Pastry brand repositioning targeting new users. Developed an integrated communications plan with agency partners: new print campaign, celebrity spokesperson, newsletter, updated website, online media partnerships, and social media (Facebook, Twitter, Pinterest and YouTube) tactics, which resulted in 10% sales growth and 17% increase in household penetration • Launched PF Stone Baked Artisan Rolls targeting new users and driving new eating occasion in the segment, contributing $6 million in annual sales • Managed and developed two associate brand managers

• Managed business and strategic plans for $80 million portfolio of brands (Frozen Puff Pastry Sheets, Shells and Turnovers and Frozen Three-Layer Cakes) • Managed and executed partnership with external media partner to help drive trial and awareness among novice cooks, driving 4% growth in holiday online sales • Led cross-company collaboration in the development of a new platform targeting sweet frozen dessert opportunity

Senior Associate Marketing Manager, Frozen Breakfast, Pillsbury Division (2008) • Led brand strategy and marketing plans for $150 million business. Responsibilities included volume forecasting, media, promotions, and packaging strategy. Set objectives and planned tactics to meet each business (Toaster Strudel, Scrambles, Pancakes) volume and profit targets • Initiated first online advertising campaign targeting Adults and first dedicated Hispanic-focused media effort Associate Marketing Manager, MultiGrain Cheerios and Yellow Box Cheerios, Big G Division (2007-2008) • Managed marketing plans for $80 million brand by developing vision for re-launch, which included weight management positioning, media and promotions strategy, resulting in 140% ahead of planned volume growth and 85% share growth within the first three months. • Directed large-scale marketing partnership between Yellow Box Cheerios and Pampers to strengthen the Cheerios equity. Efficiently targeted 80% of new moms and increased household penetration by 18% Associate Marketing Manager, Restaurant Accounts, Foodservice Division (2006-2007) • Championed partnership with executive leadership at premier quick-service restaurant chains by leveraging in-house manufacturing capabilities with customer marketing strategies and objectives, driving 6% volume growth for segment and exceeding planned profit by $7 million

• Partnered with cross-functional team in managing the financial success for U.S. women’s denim department ($380 million business) by improving inventory profitability and exceeding gross margin dollar plan by $14 million • Analyzed and improved distribution of women’s fashion corduroy jeans by extending product offering from 10 to 22 sizes, generating $10 million in incremental profit and a 12% increase in gross margin return on investment • Managed and trained Distribution Analyst to develop “best-practices” for cross-functional team, including markdown recommendations based on regional selling, generating $8 million in savings

• Conducted primary research and developed detailed financial models on hard goods retailers (Home Depot, Bed Bath & Beyond) for institutional clients to use in making investment decisions

• Supported coverage of 1998 Institutional Investor All-America Research Team Airfreight analyst. Developed, executed, and analyzed proprietary quarterly survey for analysis of freight movement

• Supported three senior sales representatives dealing with institutional client accounts