Saurabh K
About
Saurabh works in the following industries: "Food & Beverages", "Internet", "Marketing & Advertising", and "Market Research". Saurabh is currently Associate Director- Digital Transformation (AMESA) at PepsiCo. In Saurabh's previous role as a Senior Product Manager, Customer Experience at Amazon, Saurabh worked in Bengaluru Area, India until Aug 2020. Prior to joining Amazon, Saurabh was a Senior Marketing Manager- Emerging Channels and Video Advertising at Amazon and held the position of Senior Marketing Manager- Emerging Channels and Video Advertising at Bengaluru Area, India. Prior to that, Saurabh was a Senior Strategist, Tier-1 Accounts at Criteo, based in Gurgaon, India from Jun 2017 to Feb 2018. Saurabh started working as Senior Marketing Manager at Amazon in Bengaluru Area, India in Nov 2015. From Jul 2014 to Oct 2015, Saurabh was Global Program Manager-Media Strategy at Vizury, based in Bangalore. Prior to that, Saurabh was a Digital Marketing Manager –South East Asia, Taiwan,Australia and India at Vizury, based in Bengaluru Area, India from Jul 2011 to Jun 2014. Saurabh started working as Associate Research Manager-Industrial Research at IMRB International in Mumbai Area, India in Jun 2010.
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Saurabh K's current jobs
Saurabh K's past jobs
• Lead the account management team of Vizury's existing media portfolio of RTB and direct integrations • Lead media product initiatives for current partner scale-up around metrics such as floor price optimization, sub ID optimizations, SSL compliance and QPS infra optimizations for overall Vizury Media buys pertaining to retargeting campaign inventory requirements • Leading Vizury’s direct publisher integration product “Precise Audience Match” aimed at enabling publishers a discrepancy less integration option
• Lead a team of associates managing close to 100 accounts spanning APAC and Australia-New Zealand geographies • Experience of managing full scale retargeting campaigns on both delivery as well as account management for web properties such as Jabong, Cleartrip, Justeat, Lazada, Agoda, Expedia, Groupon etc. specializing in the e-commerce and travel sector in the APAC region • Engaged CXO level client contacts for key accounts directly on discussions around campaign design and customized product strategies on web and app retargeting campaigns • Led cross geo engagements on RFP presentations and media on-boarding for Vizury Australia and South East Asia closing deals with enterprise level partners like Garuda Indonesia and Fairfax group •Recruitment and periodic training of Ops/BD/AM team members
Managed industrial research projects in real estate and consumer durables domain working on projects such as bid management, investment planning for top infrastructure and cement manufacturing firms in India *Consultant for one of India’s top cement manufacturers in identifying investment avenues in construction materials sector guiding investments of 100 crores *Consultant for one of India’s leading real estate company during the bid preparation for toll booth management across 10 states in India for FY 2011 guiding investments of Rs. 250 crores