Saurabh Pandey
About
Saurabh Pandey is from Bengaluru, Karnataka, India. Saurabh is currently Building at StoryTV App (By Eloelo group), located in Bengaluru, Karnataka, India. Saurabh also works as Founder & CEO at eloelo, a job Saurabh has held since Jul 2020. In Saurabh's previous role as a P&L Leader at Flipkart, Saurabh worked in Bengaluru Area, India until Feb 2020. Prior to joining Flipkart, Saurabh was a Associate Director at Flipkart and held the position of Associate Director at Bengaluru Area, India. Prior to that, Saurabh was a Category Lead at Flipkart, based in Bengaluru Area, India from Sep 2016 to Sep 2017. Saurabh started working as Senior Manager at Flipkart in Bengaluru Area, India in Nov 2015. From Jul 2014 to Nov 2015, Saurabh was Shopper Marketing, Customer Management & GTM at Procter & Gamble, based in Maharashtra. Prior to that, Saurabh was a Key Account Manager- Kerala- Customer Marketing & Business Development at Procter & Gamble, based in Kerala from Feb 2014 to Jul 2014. Saurabh started working as Management Trainee at L'Oréal in Assam / Bangalore in Jun 2013.
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Saurabh Pandey's current jobs
Building Eloelo- Live Social Entertainment for Bharat
Saurabh Pandey's past jobs
Lead events, run businesses over 2000 Cr at 100% YoY growth with teams of 20+ rockstars
Responsible for Category / Product Marketing initiatives for Accessories
Areas of Responsibility: • Generate Trade/ Consumer insights to deliver key brand opportunities • Business planning & forecasting by reviewing Trade/ Consumer promotions, analyzing channels & brand-wise gaps Highlights: • Brand: Pampers share growth via Full Size Distribution concept planning & execution • Channel: Spearheaded a successful revamp of Tide Bar in Wholesale channel • Selected as part of Division MFT for designing best-in-class concept development enablers. • Maha-Goa team consistently recognized among the Top 10% in P&G India and the 1st site to complete POS display execution
Areas of Responsibility: • Understand Brand/ Trade strategy & Channel KBDs with category, shopper-level data and create category plans • Design & Deploy promo toolkits basis shopper knowledge as a Program Manager for Top Accounts Highlights: • Introduced a Menu-card concept for Wholesale communication: Easy-to-see enabler which grew Trade plan hit-rate by +4 pts • Co-developed & executed a program ‘Project Century’ – disproportionately grow Top 100 Minimarkets via BIC in-store branding • Hair care Innovation project – Created a detailer out of perforated sachet packs to drive hair care penetration- Pilot test lead to a 1.5X uplift in distribution & it was re-applied for the region
Project 1: Channel Development & Rural Sales:- • Designed L’oreal’s Nascent market expansion model for lower Assam with inputs on Rural Marketing & Sub-stockist optimization Project 2: Luxury Brands Marketing:- • Created a marketing calendar for maximizing promotion planning along with activations/demos to drive sell-out of fragrances
Worked on Citi's Acquisition Marketing team on Launching & Executing "Max the Branches" project. Awarded a PPI & a letter of Recommendation.
Responsible for Marketing Alliances, Activations across Real estate exhibitions & driving Sales for various Godrej projects Highlights: • Owned all Customer acquisition initiatives for Godrej Coliseum via Events, IPC Alliances & E-mail marketing • Awards- Over-delivered on commercial targets, Awarded as ‘ACE Trainee’ & nominated for an MDP from IIM-Indore