Scott Hoaglund

Manage overall sales of commercial display technologies to Pro AV dealers and digital signage integrators throughout my territory in the southeastern United States. Develop and leverage strong relationships within account base and A/V consultants to increase sales of Samsung products. Provide quarterly, onsite trainings to customers as well as attend regional and national tradeshows as required. Recruit potential new Pro AV accounts to expand Samsung dealer base within territory.

The PMM position is responsible for defining and implementing the management and marketing strategies of the product segment, which includes: development, planning and launching new product solutions as well as the on-going lifecycle management of those solutions once introduced into the marketplace.

Marketed NEC computer displays and audio visual products to Fortune 1000 end-users, government and education market segments throughout Florida. Increased sales to existing customer base, as well as developed new business in the territory. Supported territory growth activities such as trade shows, training and sales seminars. Promoted and directed sales of NEC products and services through local and national reseller channels by establishing relationships with key reseller representatives.

Managed product life cycle activities for 21 LCD monitor SKUs. Evaluated current and new product features, sales trends, pricing, and marketing strategies. Coordinated new product introductions from conception through successful launch by working collaboratively with Japanese and domestic product development groups, as well as marketing, procurement and inventory planning teams. Assisted in the development of all marketing and advertising literature pertaining to my assigned SKUs. Collaborated with Sales Management to calculate bi-monthly demand forecasts used to drive production and attain budgeted finished goods inventory levels. Cultivated and enhanced the NEC brand by organizing and attending relevant industry trade shows.