Scott Laine
About
Scott Laine is from New York, United States. Scott works in the following industries: "Publishing", "Marketing & Advertising", "Food & Beverages", and "Real Estate". Scott is currently Chief Operating Officer at LX Collection , located in New York, United States. Scott also works as Co-Founder at Return on Design - Because Aesthetics sell , a job Scott has held since Feb 2018. In Scott's previous role as a Licensed Real Estate Salesperson at Compass /, Scott worked in Greater New York City Area until Feb 2018. Prior to joining Compass /, Scott was a Board Member and Chief Marketing Officer at Chef'd and held the position of Board Member and Chief Marketing Officer at Greater Los Angeles Area. Prior to that, Scott was a Head of Digital Strategy, Sales and Marketing at Bon Appétit & Epicurious, based in NYC from Jan 2013 to Apr 2015. Scott started working as Partner at hyperlaine in New York, NY in Apr 2011. From Apr 2009 to Apr 2011, Scott was EVP, Managing Director / CMO at Universal McCann. Prior to that, Scott was a Head of Sales; WIRED NextFest at Wired Magazine from Jan 2008 to Mar 2009. Scott started working as Technology Director at WIRED magazine in Mar 2001.
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Scott Laine's current jobs
Scott Laine's past jobs
An active Board Member and Chief Marketing Officer leading multiple teams during a key growth stage of this fast-paced food start-up. • Business Development: Lead outreach to all major food partners while defining product offering and outreach strategies • E-commerce: Architected user experience across mobile, app and desktop • CRM: Audience development strategies and target segmentation driving conversion and retention • Social media: Organic and paid across Facebook, Instagram, Twitter, Pinterest and Google+ • Email marketing: Set tone, segments and discount structure for ongoing communication • Affiliate marketing: Establish strategic partnerships across the food landscape • SEO/SEM: Established keyword strategies and ongoing content development • Brand development: Establish the brand tone and omni channel brand guidelines • PR: Raise awareness in the crowded meal-kit space across print, digital and television • Visual aesthetic: Direct all video and food photography across platform
The digital lead on the executive leadership team ensuring streamlined process of developing, selling, promoting and executing digital media campaigns. Leading all custom and native content development, new product development, website innovation, strategic partnerships and implementation across both Bon Appétit and Epicurious. Set digital road map, strategy, innovation and executed on implementation Established marketing programs and ad product development - Point on digital video brand integrations, native content strategy and custom content production - Manage national digital sales initiatives across 6 markets and 12 sales reps - Key stakeholder on the business team to redesign and relaunch Bonappetit.com - Managed teams monitoring inventory, media planning, campaign management, and ad operations
Partner leading new business and account management at New York City hyperlocal marketing firm focused on small businesses, start-ups and traditional media companies. - Successfully managed all content production, marketing, social media and public relations for Tarisio Auctions sale of the “Lady Blunt” Stradivarius violin setting world record price ($15.9 million) and for the Reuning & Son sale of the “Greenhouse” Stradivarius cello which set a world record price ($6 million) - Managed the launch, community outreach, celebrity wrangling and social media for Fleisher’s Grass-fed and Organic Meats new store location opening - Developed brand positioning and sponsorship sales materials for TechStars - Defined go-to-market strategy for Hurley Pro, a line of photographic equipment founded by Peter Hurley top headshot photographer in the US, TED speaker and workshop leader, backed by private venture - Collaborated on North American business plan for AMORE, the Swedish brand identity firm - Speaker at 2011 Cannes Lions Festival on “Small is the New Big”
Linked media partners, creative agencies and buying teams to architect unique and customized campaigns for clients.
WIRED NextFest was a premier showcase of global innovations that were positioned to transform our world. This gallery of the future was hosted by once market each year, showcasing unique and bold exhibits of sustainable design, next generation healthcare, interactive art and games, humanoid robotics, and more. Smart, provocative, fun and often awe-inspiring, these exhibits represented the groundbreaking work of 21st Century visionaries and offered hundreds of thousands of visitors a glimpse into tomorrow, today. - Structuring sponsorship opportunities - Oversaw sales of integrated programs - Development of unique and custom on-site activation for sponsors - Concept and execute on technology integration - Business Development
As technology is the focal point of what WIRED reports on it is important that our brand marketing and programs reflect that, our readers expect that as do our advertisers. For six years I have been uncovering unique technologies and working with my clients to create a unique marketing initiative capitalizing on this new technology. Most recently the NYTimes reported on the partnership between WIRED and Xerox to produce custom covers for WIRED readers. http://www.nytimes.com/2007/06/25/business/media/25adco.html?_r=1&oref=slogin&pagewanted=print