Scott Marsden

Developing the Wolf & Bear Kids brand through effective Marketing techniques and strategies, and managing all Ecommerce duties.

Elite Optical Distribution – The Wholesaler for the Digital Age

Optics Warehouse Ltd was founded in 2007 with the simple, yet ambitious goal of becoming the leading name in the UK’s optics industry. During the past decade, we have built the business on three key promises to our customers; 1. To stock the UK’s widest selection of optics at the most competitive prices 2. To offer the most professional and friendly expert advice available in the industry 3. To maintain the highest possible levels of customer service ... Role: Marketing Manager The main duties for the above role are as follows, but are not exhaustible: • Coordinate and deliver multi-media marketing strategies • Develop and nurture a brand strategy • Oversee and administer an annual marketing budget • Guide the marketing team on day-to-day activities • Continually review changes to the market • Provide tools and materials to enable the sales team to function effectively • Negotiate with external advertising and media agencies • Manage social media presence, SEO keywords and direct programs to improve social media reputation and online recognition • Represent the organisation attending external marketing and further learning about the sector in seminars • Report on the effectiveness of marketing campaigns using pre-determined KPIs • Utilise data for marketing campaigns, interrogating the organisation’s databases and external data • With other senior executives, identify new business opportunities • Conduct market research studies • Design and produce marketing collateral • Manage and monitor the ecommerce store and all associated duties • Review UX and conversion rate findings; implement new strategies • Merchandising • Communicate with website developers • Manage PPC and Adword advertising

Inspiring the 60,000+ Greenpeace members, delivering information and raising awareness on current campaigns and issues, and using my fundraising skills to seek for financial and non-financial support. In addition, as Team Captain it was my responsibility to train other co-workers on their fundraising techniques and offer guidance when needed.

Required to assist with all marketing projects, to create web and social media content, to design marketing materials and copywriting of all marketing collateral. This role had a strong focus on customer relationship and digital marketing including SEO, social media and pay-per-click advertising. I was a major part of the design team for all of the company's Marketing content, regularly using Photoshop and Illustrator. Key Responsibilities • Involved in an ongoing rebrand of company. • Market Research; qualitative and quantitative. • Design and copywriting of all marketing material including: brochure, direct mail, website, special offers and social media. Programs most commonly used; Photoshop and Illustrator. • Maintaining and managing relationships with long term customers via social media, email and direct mail and at several exhibitions and conferences. • Creating and sending E-newsletters and direct e-mail shots to database for over 80,000 customers. • Web content management, research and update. The latter through using CMS. • New customer acquisition. • Improving SEO performance and increasing click through rate. • Liaising with external marketing and creative agencies as well as managing the accounts of advertisers and tourism intermediaries. • Representing the company at major Tourism exhibitions throughout the country.

Responsibilities included; liaising with clients in all areas of sales, general day-to-day maintenance, utilising specialist product knowledge, contacting suppliers, editing and developing the company’s website, creating new and monitoring existing marketing techniques, finding new solutions to drive the business forward, working individually and as a team, using ones own initiative to deal with unexpected problems.