Scott Perry

As the first VP of Strategic Marketing in WGS history my job is to lead the marketing function for our organization for both ecommerce/digital and our retail stores as well as all of our business lines. I will report to the CEO / President and be a key leader in transforming this omni-channel retailer into a future-ready customer experience organization that happens to do business in golf. As a member of the executive team, I will oversee the marketing strategy and execution for the whole company. Mission critical areas for my role will be building the right team and implementing best-in-class processes that are required to win over consumers, build deep loyalty and achieve hyper growth goals in a digital world. My role will oversee all marketing functions, including creative, customer acquisition, loyalty, brand marketing, in-house agency, TV, Radio, digital marketing investments, martech stack, product management of digital products and services. I am thrilled at the opportunity to largely define the future of this retailer by creating purposeful and distinct brand positioning, leading customer engagement and owning the customer journey. I have been tasked with building brand awareness and equity, driving traffic, converting customers, and maximizing lifetime value through the company’s near 100 retail stores across the country and portfolio of e-commerce websites. Worldwide Golf Shops is a privately owned, multi-brand specialty golf retailer that has been in business over 50 years. As one of the top golf retailers in the USA operating 85+ stores in 20+ states, and multiple e-commerce sites under well knowns brands, including: Roger Dunn Golf Shops | Edwin Watts Golf | The Golf Mart | Golfers’ Warehouse | Van’s Golf Shops | Uinta Golf | Las Vegas Golf Superstores | Golfdom | Mike’s Golf Outlet | Swing’em Again Golf | BudgetGolf.com | WorldwideGolfShops.com