Sebastian Gaytan
About
Sebastian Gaytan is from Mexico. Sebastian works in the following industries: "Telecommunications", "Internet", and "Consumer Electronics". Sebastian is currently Senior Sales Marketing Manager at Xiaomi Technology, located in Mexico. In Sebastian's previous role as a Sales and Marketing Manager at Huawei Technologies, Sebastian worked in Mexico City Area, Mexico until Aug 2018. Prior to joining Huawei Technologies, Sebastian was a Sr. Brand Manager at LG Electronics and held the position of Sr. Brand Manager. Prior to that, Sebastian was a Marketing Carrier with Telcel account at Motorola from May 2006 to Nov 2008. Sebastian started working as Marketing at L´OREAL in Feb 2005.
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Sebastian Gaytan's current jobs
Sebastian Gaytan's past jobs
Brand Manager Mobile (September 09 – 14. • Responsible for all strategies regarding: Planning and strategy Marketing plans aligned with commercial objectives, full 360° Mkt plans definition and follow up to execution with clear and significant results to each one. (TV, billboards, Internet, print, sales promotion, consumer activations, packaging and product innovation /customization). • Channel Promotion (dealer network) and Key Account Team full coordination with carriers (Sales & Marketing). • New Product Introduction, consumer Promotions, product customization / Licenses, Co-branded advertising and co-marketing investments. • Cross Dept coordination (Purchasing, R&D, legal, Mkt services, Trade Mkt and training). • Able to translate consumer segmentation, research, and trends into enhanced customer experiences that promote sales and purchase funnel objectives. • Consolidated as second brand in mobile business in 1 year increasing share of volume from 16% to 20%. Recent activities: Consolidated in Young & Fashion segment with new qwerty and multimedia with Text it GT360 launch 360° including Mobile World Cup text it & new fashion phones, reinforcing sales by increasing its awareness level. Start building equity among music & smartphone target. LG Electronics Mexico • Marketing Carrier Manager (January 09 – September 09). Marketing leader for LGE largest accounts (Telcel, Movistar) organize projects and execute planned work understand customer strategy in order to configure a detail Mkt plan, example of campaigns... Music, Design, Multimedia, Smartphone, Seasonality promotion campaign & concept among many others.
Planning, budgeting, propose BTL&ATL analysis of new products. NPI, be focus on make a good relationship, understand and be comprehensive with the carrier Telcel and do the best negotiations to implement a co-brand investment in Campaigns (T.V, OOH, radio, Campaigns, POP) in order to be their favorite strategic partner and preferred commercial ally. Organize projects and executes the work in the correct time. Planning and execution of Big launch efforts (360°) for flag-products according to roadmap and commercial strategy. Reach an optimization of budget and attracting investment from Telcel. Coordinate efforts on special marketing projects and opportunities. Fulfill compromise dates and accurate follow up in every actions involved, in order to get brand awareness, brand equity and correct brand application.
Scholarship holder in Marketing 2005 (Feb-Nov) in Maybelline N.Y. 0rganize, customize and execute global marketing initiatives developing promotions, pursuit of launchings. trade, category, research, own analysis of competition, pursuit in field, leadership, handling with suppliers and decision making. Handling of the site Maybelline N.Y.