Sebastian Mejias
About
Sebastian Mejias is from Los Altos, California, United States. Sebastian works in the following industries: "Information Technology and Services". Sebastian is currently Sr. Director, Marketing Operations | Data Strategy | Data Science at NetApp, located in San Francisco Bay Area. Sebastian also works as Director, Marketing Digital Revenue Engine Operations | Data Strategy | Data Science at NetApp, a job Sebastian has held since May 2020. In Sebastian's previous role as a Director, Marketing Automation | Operations | Demand | Technology at NetApp, Sebastian worked in San Francisco Bay Area until May 2020. Prior to joining NetApp, Sebastian was a Senior Manager, Marketing Automation & Operations at NetApp and held the position of Senior Manager, Marketing Automation & Operations at Sunnyvale, CA. Prior to that, Sebastian was a Senior Manager, Marketing Automation / Operations at Symantec, based in Mountain View, CA from Nov 2006 to Aug 2013. Sebastian started working as Marketing Business Analyst at Altera in Santa Clara, CA in Jan 2004. From Jan 2002 to Jan 2004, Sebastian was Systems Analyst at NASA Ames Research Center, based in Mountain View, CA. Prior to that, Sebastian was a Digital Marketing at BackWeb Technologies, based in San Jose, CA from Jan 2000 to Jan 2002. Sebastian started working as Intern at SGI in Jan 1999.
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Sebastian Mejias's current jobs
As the Head of the Digital Revenue Operations, Data strategy and Science team, I manage a team of expert technical solutions specialists that drive the Marketing Digital Revenue Engine and transformations. This includes all processes, data, technology and strategy that power the Revenue generated by Marketing for Sales. We optimize digital selling, evaluating the full picture and finding the gaps technically to solve business problems through innovative solutions. Additionally, I am responsible for the implementation of the latest Data Lake technologies and Customer data platforms to drive insights, optimization and highly targeted campaigns to our prospects and customers. I helped move the org from a data "look-back" approach to more of an anticipative, "look-forward" mindset, enabled by infrastructure and data science. I am the Product Owner to Sales Ops, IT, and Finance for all Marketing Revenue related processes and technology, including Strategy, prioritization, funding and M&A.
Sebastian Mejias's past jobs
As NetApp’s Director of Marketing Automation and Demand Operations, I am responsible for managing a global team of B2B and SaaS digital marketing professionals (20+) with depth in expertise, from technology and development to campaign strategy and delivery. My responsibilities span a wide depth of functions like Cloud services, Software and HW BU’s which include teams of Demand Gen professionals globally that design, manage and build global marketing programs to drive pipeline. Additionally, I manage the marketing technology ecosystem, including its Marketing Automation Platform, database and targeting/segmentation technologies. I partner and work closely with executive leadership in Marketing, Sales - Sales Ops, and IT and have designed complex enterprise class marketing technology solutions, significant budget/investment targets, built teams from the ground up, including new demand center hubs in Raleigh, NC (supporting Americas), Boulder, CO and Bangalore (supporting EMEA/APAC).
As NetApp’s Senior Manager of Marketing Automation, I manage a dynamic team responsible for driving the integrated marketing strategy globally. This includes managing a significant budget annually in partnering closely with demand generation, campaign management and other marketing functions to successfully implement and execute Marketing Automation programs. Responsible for managing global deployments of global marketing demand gen initiatives - nurture campaigns and programs, email marketing (Eloqua), Lead Management (SFDC) and Reporting Built and manage a team of, highly skilled direct reports in a team rebuilding effort - with expertise in marketing automation and lead management in a global capacity Responsible for an enterprise class marketing data-mart and targeting platform – unifying multiple data sources and incorporating a robust processing/enrichment capability Privacy council leader – responsible for chairing and partnering closely with Legal and other departments within NetApp to establish a governance model to reduce NetApp’s exposure to data privacy related matters. Drive key initiatives related to establishing a comprehensive progressive profiling strategy, test+targeting framework for email and landing pages and lead scoring/p2p modeling efforts.
Member of Top Talent (top 15% of management employees) Deployed Enterprise class Marketing Collateral Production Management and Digital Asset management Systems. Managed end to end requirement definition, and deployment of an Enterprise class Marketing Automation Suite Globally; inclusive of Campaign planning and budget management, Segmentation, Email Marketing, Dialogue/Nurture based Marketing, Demand Generation, Lead Management, and Reporting. Subject Matter Expert for Global Enterprise Marketing technology and business process definition and mapping. Additionally, I served as SME representative for Enterprise marketing within the Commerce Lifecycle (Business Architecture) initiative. M&A Enterprise Marketing lead responsible for driving integrations for several acquisitions: Altiris, Vontu, Appstream, Clearwell, Verisign, etc.
Managed Corporate Digital Asset Management System (MediaBin) rollout and was the Subject Matter Expert representing Marketing for a global ECM rollout to EMC-Documentum. Deployed Lead Scoring and management system for B2B Marketing Organization. Managed and defined requirements for Software order entry system and process re-mapping. Supported Marketing organization for Siebel maintenance releases and testing.
Strategic Consulting, including requirement definition & process development. Advising users on application best practices enabling utilization. Defined new product requirements and collaborated with Xerox for a new software solution for comprehensive document management and collaboration technology.
Managed corporate website and supported product launches, solution launches and microsite development. Managed end to end migration and upgrade to new Web CMS platform. Managed and deployed web demos for product specifications.