Seda Aydin Ustundag

Product and Brand Management Responsible of Brand’s Management; HQ Communication and Alignment, Benchmarking, Forecasting, Pricing and Revenue Management, Yearly Marketing Calendar/Strategy Co-ordinating the launch program Measuring and reporting performance of all marketing campaigns, and assess against goals (ROI and KPIs) Monitoring market trends, researching consumer markets and competitors’ activities to identify opportunities and key issues Communication Management Managing of Digital Marketing, Social medias of Laurastar Managing, Planning and controlling operations of agency Managing influencer deals Managing media buying of digital, especially social media Business Management Responsible of achieving sales targets of the key account; Media Markt, Teknosa, online etc. Negotiating contracts and deals with the accounts by implementing sales strategies and to ensure that contract terms are in line with the company policy and within budget. Coordinating between logistics department and customers. Trade Marketing Management Managing Field Team especially promotors; Planning and control, bonus and incentives planning, analyzing account’s product availabilities, reporting, competition analysis. Production of Visibility materials, Negotiating Sponsorships, Managing store investment process

Business Management Responsible of achieving sales targets, increasing market share and profitability of company Communication w/ Distributor; negotiating forecast plan and sales estimates, setting account’s sales strategies, discussing business agreement Product and Brand Management Responsible of Brand’s Management; Planning product range, Eurorange analysis, HQ Communication and Alignment, Benchmarking, Forecasting, Pricing and Revenue Management, Marketing Calendar/Strategy Co-ordinating the launch program to external customers as well as employees. Communication Management Responsible of Digital Marketing, Social medias and Websites Redesign (De’Longhi,Kenwood,Braun) Managing, Planning and controlling operations of 1 graphic designer, 1 chef for Kenwood products ,1 barista for De’Longhi products, 1 agency Managing influencer deals Responsible of local product’s; Local Production Plan, Coordination and Execution Trade Marketing Management Managing Field Team (1 business development executive , 5 supervisor and 105 promotor) ; Monthly ROI (return of investment) analysis of each promotor and preparing action plan for more profitable employee, 2 agencies management , Budget expense follow-up, Planning and control, Employee’s salary, bonus and incentives planning, analyzing account’s product availabilities reporting, competition analysis. Production of Visibility materials, Negotiating Sponsorships, Managing store investment process

Responsible of achieving sales targets, increasing market share and profitability of the key accounts Vatan Bilgisayar, Media Markt, Teknosa, Bimeks, Hepsiburada. Managing the key accounts and establishing/ strengthening coordination between respective departments of the client and the company. Planning annual, quarter account plan and forecasting quantity of each product type annually, quarterly and monthly. Revising account and forecast plan according to changes in market Maintaining and controlling the balance of sales price between the market channels. Negotiating contracts and deals with the accounts by implementing sales strategies and to ensure that contract terms are in line with the company policy and within budget. Coordinating between logistics department and customers. Managing, planning and controlling operations of 5 sales executives and 5 supervisors in order them to accomplish their personal and company goals.