Sella Yoffe

Along with my wife, I founded "crm.buzz" a professional blog and a podcast about Marketing, Data, email marketing, email deliverability, Customer experience (CX), and customer retention management (CRM). Organizations are losing a massive amount of money due to data issues (bad data, data quality, etc). Those issues include customer churn, operational overload, failed IT projects such as CRM, and AI/ML, manufacturing issues, to name a few. Sadly, most data problems are ignored, underestimated, or not even approached. We strive to inspire business and tech leaders to gain helpful advice on the topic and learn how to face their data and email marketing. We want to become the #1 source of inspiration for everyone who uses email marketing and struggles with data issues. I'm excited about the future of customer relations management (CRM) and its blending into customer experience (CX), digital marketing, and data. My goal is to encourage organizations to embrace the approach of putting their customers first by leveraging their data and helping them adopting the latest advances in CRM and Digital Marketing technology, techniques, and best practices.

DATAMEDIA is a leading email marketing consultancy focused on email deliverability and data quality. For every organization, communication is critical. You need to maximize the channels and effectiveness of your sales, marketing, and service communication. There's just one problem - DATA. Due to a wide variety of reasons, your core services' effectiveness is impacted by a range of data quality issues that make it difficult for you to open lines of commerce and support to your customer and prospects. At Data Media, we help cleanse and enrich customer's data so that you can transform your services, revenues, and competitive advantage. While you try to maximize your mailing list and sell more, maybe you struggle with your email marketing campaign not reaching its full potential? You might not know that, but your email program suffers from email deliverability issues? Perhaps you're trying to migrate to a new CRM, or you've already moved across, and you're not getting the results you expected. Perhaps you want to reach more customers with more personalized campaigns? You may want to reduce the cost of marketing and administration? Perhaps you are struggling with bad data on your ERP systems striving to achieve Master data Management (MDM) for your MRO according to the best practices for better supply chain management, demand forecasting, etc. Poor quality data and bad data can play devastation with any CRM and ERP system. Given the added challenges Israeli organizations face, for example, with the Hebrew character set, getting your CRM or ERP data right can be a formidable challenge. As the founder of Data Media, I've helped some of the region's largest (and smallest) organizations to improve and extend their customer data through a set of robust and proven skills and data quality technics. You can archive all of this through our help.

Developing new business. Managing the databases department

I was among the first recruits to join the marketing division of Partner communications company (at the time: the cellular operator of orange network in Israel), as the director of direct marketing. Pre-launch, I was invited to learn extensively about the orange brand by Wolff-Olins in London. I was in charge of Partner pre-launch campaign (stop campaign) that was done exclusively by direct mail. The mailing I produced was very personal and unique in size, sent to B2B managers and influencers, and a targeted audience of B2C potential consumers. The offer in the mailing was to save your phone number in the soon to launch the first GSM network in Israel, or to choose a new phone number. In the beginning, there was a lack of IT resources for marketing like things (they had to build a cellular network…). I hade to develop a database and software for saving bulk numbers for companies and consumers. That was an exciting challenge. I was in charge of all the direct marketing campaigns and strategies. I was involved in choosing and implementing a CRM system and Campaign Managers software solutions. I was consulting on data cleansing solutions and developed and maintain customer retention and churn prevention strategy. Also, I was a part of the O-Magazine, a lifestyle magazine that we produced to orange customers.