Semi Ertugrul Cekinmez

• Optimising the iOS and Android mobile app campaigns through install rate, conversion rate, ROI, CAC, ROAS, Retention Rate, Life Time Value LTV and other KPIs • Setting up campaigns, tracking links, postbacks through Adjust, Appsflyer, Interceptd and other MMPs • Monitor and analyse the results of our various traffic channels, publishers and media buyers etc • Grow and manage book of clients and huge monthly budget and exceed the KPIs by prioritising the account focus on the revenue, growth, profit and seasonality • Cross-selling and up-selling the products of Mobile App Display and Programmatic Products • Managing dCPM, CPC, CPI, CPA, CPR mobile app campaigns for different app verticals(gambling, shopping, gaming, delivery, finance, etc) • Create and communicate status reports, performance analysis, QBRs and forecasts for both internal and external presentations for C-Level

Headway Digital is the 7th Top Ad Network in EMEA according to Adjust • Management of MAP(mobile app promotion) clients, ad networks, digital agencies, advertisers and direct mobile app developers worldwide on 3 languages; English, Spanish and Turkish • Monitor, analyze, optimize traffic channels' performance on my mobile user acquisition & Programmatic campaigns (gaming, betting, casino, gambling, shopping, delivery, streaming apps etc) and manage large monthly budget of +27 accounts • Optimize mobile marketing campaigns for Apple iOS App Store and Google Play Android based on dCPM, CPC, CPI, CPA, CPE and CPR models • Meet KPI goals, fraud detection and profit margin optimization aligned with the budget pacing • Constantly identify and explore new opportunities with my existing clients to cross and up-sell Headway's products and solutions and budget negotiation • Identify, build and manage my own pipeline of mobile clients within my network or area of activity. Prospecting new clients & offers • Setting and managing creatives of classic banner ads, interstitial, native ads, rewarded video ads and interstitial video ads campaigns • Executing Advertising operations tasks; setting the creatives, lines, campaigns, budget, daily cap, geo targeting, Operation System targeting, kpi settings, tracking, postback and event token settings, MMP performance controls using Appsflyer, Adjust, Affise and other MMPs. • Working with Ad Operations and Publisher Manager Team and reporting to Director of Performance • Arbitrage the different media channel traffic Awards: • Promoted to be part of the Growth Team Keywords: Account Manager, Account Strategist, Customer Success, Growth Manager, Performance marketing, Hard kpi, Soft kpi, Cap and cap on installs, User acquisition, Mobile performance, In app traffic, Mobile app promotion, Ad server platform, Advertiser, Software development kit, sdk, DSP, SSP, Deeplink, advertiser payout, publisher payout, Cohort analytics, Click spamming

• Creating deals, accounts and prospecting them • Zoho CRM Management • Qualifying the leads, converting them to prospects • Sales and client service tracking • Assigning the leads to sales managers and tracking the performance • Product Management of e-booking product • Working closely with Vice President of Sales • Client account and product mapping • Sales Analytics with Domo platform: * Doing churn analysis to increase the churn ratio * Doing analytics and reports to increase the sales • Reported to Vice President of Sales

• Sales Manager of SaaS and e-booking product to airlines, forwarders, and General Sales Agents in Turkey, UAE, Egypt, Singapore, India, Bahrain, Kenya. Back up Asian and some European countries on demand. • Account Management of 32 customers and hundreds of airlines in 7 countries. • Increasings sales of SaaS Program and airline coverage • Closing deals through lead generation, cold calling, mailing, online and offline meeting and dealing negotiation. • Prospect, evaluate, close, on-board, and support air cargo agencies • C Level negotiations: Creating long-term relationships and dealing with decision-making levels. • Email marketing through A/B Test using Mixmax • On board meetings and trainings with clients and new employees • Product Management of E-booking with Airlines in Spain, Italy, Germany, France, UK, USA • Uploading tariffs and prices of airlines and gsas • CRM Management on Pipedrive, Zoho • Management of API sync with ERP and TMS software programs • Helped to raise $44.4M Series C Awards: 1- Promoted to Sell in UAE, India, Singapore and Egypt 2- Promoted to manage the e-booking product in Spain, Germany, France and Italy 3- Promoted to sell Sea Cargo with Air cargo products

• Marketing Optimization by calculating telecom tariff prices • Creating B2B Marketing Campaigns for Avea, TTNET, Turk Telekom • Pricing of sms, bulk sms, VAS, mobile, data, internet, voice, vpn, database products • Bid Management of Corporate Marketing (Products of Mobile Internet, Fiber Internet, Metro Ethernet, VPN, VAS, SMS, Voice, GSM)

• CRM Market Analysis for Lead Generation for SMB Segment • Webinar, Event & Campaign Management for Microsoft Products • Digital Marketing Management of SMB Products together with Wunderman Digital Agency (Facebook, Email Marketing etc). Campaign optimization by total impression yields, bounce rate, click through rates and acquisition rates. • Preparing the dynamic and static banners on websites and then sending them to Microsoft team to set them on websites and Wunderman Dubai office to set the ads with call to actions to click and acquire the user • Social Media Planning through impressions, CTR, CPC, ROI and CPV Ratios • Ad Budget spending analysis and improving each week with my CMO manager • Implementing cross-channel marketing efforts together with the manager to convert paid media traffic, mobile SMS, events, webinars, websites, email campaigns, social media and CRM into leads conversions and sales revenue • After the social media campaigns, getting the leads to Sales team to qualify and track • Reported to SMB Marketing Manager

• Competitor & Market Analysis Report Preparation by Nielsen Nitro, SAP Sales To Locations, Ipsos B3 • Team Leader of Vodafone Wi-Fi Cooler Project • Preparing offline and online ad concurs for Normal Cola and Cola Zero and managing Ogilvy and McCann • Coordination of online and offline creative creation to agencies • Business Plan, Monthly Update Reports, & Dashboard Preparation • Team Member of Ramadan Campaign, Yemeksepeti (Online Marketing) • Managing marketing operations of Footbal Sponsorship with TFF and University Projects • Market Visits & Focus Groups with Millward Brown:Traditional Channel (Stock,Promotion&Price Control) • Reported to Assistant Brand Manager, ABM Awards: • Given the responsibility to help the marketing of university, online and Ramadan campaigns