Sergio Cardenas Fernandez
About
Sergio Cardenas Fernandez is from Ciudad de México, Distrito Federal, México. Sergio Cardenas works in the following industries: "Marketing & Advertising", "Newspapers", "Broadcast Media", and "Online Media". Sergio Cardenas is currently Chief Content Officer & Digital Director at Televisa, located in Ciudad de México, Distrito Federal, México. In Sergio Cardenas's previous role as a Content and Audience director / Product owner at Cultura Colectiva, Sergio Cardenas worked in CDMX until May 2020. Prior to joining Cultura Colectiva, Sergio Cardenas was a Chief Digital Officer at CAPITALMEDIA and held the position of Chief Digital Officer at Ciudad de México y alrededores, México. Prior to that, Sergio Cardenas was a Digital Content and social media director at Editorial Televisa, based in Ciudad de México y alrededores, México from Oct 2010 to Jul 2016. Sergio Cardenas started working as Web Content Editor at EL Universal C.P.N. in Ciudad de México y alrededores, México in Jun 2008. From Aug 2006 to Jul 2008, Sergio Cardenas was Editor at Grupo Imagen Multimedia. Prior to that, Sergio Cardenas was a Web Editor at Periódico Reforma, based in Ciudad de México y alrededores, México from Aug 2001 to Aug 2006.
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Sergio Cardenas Fernandez's current jobs
Sergio Cardenas Fernandez's past jobs
Development of data driven content and distribution strategy. Achieve traffic goals and video visualization (Top Comscore's ranking). Responsible for the profitability of the project. Restructured the area to optimize available resources and hire new profiles. Reduced the cost of payroll and improved the professional profiles of the team. Partnerships with key industry partners.
Restructuring of the Digital area, design and implementation of the digital strategy in the company. I achieved an exponential traffic growth of 300% in less than a year. The group enter to top 20 Comscore’s rank achieving growth of 453%. I managed to reduce operating costs of the area. I defined guidelines for the commercial operation of digital platforms. Doubled the income (YoY)
Creation of the area and design of the digital content strategy in the company. Launched and operated 20 websites. Created and operated of Branded Content area. Support to commercial teams. Align digital strategies with editorial strategy established by linear teams. I achieved exponential traffic growth from zero to more than 35 million unique monthly users. (Top at Comscore’s ranking). I directed the social media strategy of all brands from the opening of accounts to achieve more than 60 million followers. I took projects like Cosmopolitan, National Geographic and Muy Interesante to be international leaders of their brands. News monetization channels. Syndicate digital content generating income for the company. Strategic partnerships with companies such as MSN, Facebook and Google.