Sergio Severo

With the best team of professionals in Latin America, we drive our company growth enabling intelligent digital transformation projects for our customers. Our ambitious plans are based on promoting the best solutions together with our partners and alliances, delivering top class customer satisfaction and growing our highly motivated team. As President and General Manager for Latin America, I report to our World Wide President of Infrastructure Solutions Group, with full P&L responsibilities and in charge of our multi year planning.

Full Commercial and P&L responsibility for more than 1,000 accounts in 11 States in South of the United States and the whole Latin America region. Design and implementation the Business Plan for US South and Latin America and Caribbean, managing the growth and investment plan, recruiting and hiring executives and top talent from the market. We help our customers to achieve and exceed their goals in the digital transformation era, while we grow our business, including our partners business, more than double year on year.

Designed and implemented the Business Plan for Latin America and Caribbean, managing the growth and investment plan, recruiting and hiring executives and top talent from the market. Together with the best team in the industry, we achieved the goal of doubling the business in one year and becoming #1 or #2 in market share in our main theaters of operations.

• Regional responsible for Public Services (Government, Education, Defense, Postal) and Core Industries (Oil & Gas, Utilities, Mining, Mills, Chemicals and Telecomunications) customers in Latin America, full P&L, Licenses. Cloud and Services revenues and leading the industry teams. • Executive sponsor for flagship accounts, CxO relationships and big deals/contracts negotiations in the focus industries across Latin America and Caribbean. • Industry Sales & Marketing programs implemented per segment: . Industry Solutions - Vertical Solutions for specific segments, Horizontal solutions and services for Infrastructure and Cross-Industries needs. Customer Success Program, ABPs, 1:1 Marketing, Customer Sat. Process and Executive Sponsorship. . Big Deals Methodology and Contracts Negotiation - lead for Big deals negotiations with CxO counterparts and procurement specialists from the customers. . Partners Ecosystem and Direct Sales development - engagement with Global and Local System Integrators and channels partners to expand coverage.

Business Consultant with expertise in: Global Management | Consultative Selling | Business Transformation | M & A | Business Development.

• Global responsible for +$2.3B/year, +1,500 people, Sales, Marketing & Operations. Leveraging more than 5B in business. • Coverage: +140 countries, portfolio: Licenses, Services, SaaS and Support. • Sales & Marketing programs implemented per segment/account: . Corporate/Enterprise - Customer Success Program (100 Customer SUccess Managers deployed, Call Centers focused in IB customers for mid market), ABP, 1:1 Marketing, Customer Satisfaction Survey and Executive Sponsorship - +10% Increase Recurrent revenue rate and add ons/cross selling for Solutions, Licenses and Services. Executive sponsorship for Key Customers across the Globe. . Commercial - Channels programs, MDF, SaaS services creation, Digital Mktg. . SMB - Inside Sales Call centers (Costa Rica, US, Scotland, Morocco, Romania, China, India, Australia), SaaS SMB offering and Marketing - from 0% to 30% of total SW Revenue in 3 years.

• Responsible for Direct and Indirect SW Support, SaaS, Education and PS Services Sales, Marketing and Operations for AMS. • Revenue $ 950M and operational budget responsibilities 102% achievement. • More than 200 HC in the region, direct reports and 3rd party HCs. • Exceeded sales results exceed, being below cost budget every year. Executive sponsor for Key Customers in the Americas Region. • Led Events organization - Internal (Sales clubs), with customers (sports and technical events).

•Technology Services, Networking Services and Data Centers, C&I and Outsourcing Sales and Business Development. • Sales responsibility - Revenue: + U$S 860 MM, 102% Achievement.

• Responsible for Sales with SIs and Public Sector programs in LAC • Sales responsibility, quota = $100 M w/SIs, $200M value products in Public Sector, 100 % Achievement

• Enterprise Sales Director - Public Sector and Financial Services - revenue growth 200% in 2 years. Several $M projects, Winners and President Clubs awards . Achievements: first Outsourcing project in Government in Latin America (SAT, $100 / year for 5 years); Banamex Branches consolidation (servers, services, PCs, networking), TRIARA (Telmex Data Centers to provide external services), Pemex servers consolidation, Cemex IT management project (2nd phase) • Products Director (Servers, Storage, Networking and SW) - activities included: marketing plan, pricing/discounts approvals, products introduction, events. • LAC Software Sales and Marketing Director - opened rest of Latin America for Software (Brazil and MCA) after successful start up in Mexico, programs implemented: proof of concept/ROI methodology, partners programs standardization, Top accounts executive sponsorship and methodology. Big Projects: Telecom Argentina, Telefonica LATAM, Cit/Banamex, Telmex, PRT in PR, etc. • Mexico - SW Director - started SW organization in Mexico in 2000, hiring more than 25 professionals: operations, sales, engineers, delivery, marketing. Achieved Revenue and profit goals since first year. Big projects wins: Cemex ($16M product, services, support with global implementation), Pemex, SAT, Banamex, BBVA,

• Sales & Projects. Led the first ISP start up in the country, Yellow Pages Site, Hotel Victoria Plaza - Fidelio implementation, Casa de Galicia Hospital Solution +100 beds, Banco República Branch Automation, Adinet - first Internet Node, First IBM Mainframe Cisco Network in Uruguay.

• Dell, Sun, Cisco, Cabletron, Microsoft Resellers and Integrator • Reporting = 100+ tech. engineers. Awards: 2 Best Services in IT