Sergiy Bobrovnychyy

• 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗠𝗲𝗿𝗴𝗲𝗿 𝗼𝗳 𝗕𝘂𝘆𝗶𝗻𝗴 𝗧𝗲𝗮𝗺𝘀: Spearheaded the seamless integration of three distinct buying teams into a unified, high-performing unit, ensuring minimal disruption and enhanced collaboration. • 𝗗𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Developed and implemented a comprehensive business strategy that aligned with the company’s long-term goals, driving significant growth and market expansion. • 𝗣&𝗟 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Management of the Profit & Loss (P&L) for the purchasing division, ensuring financial targets were consistently met and exceeded through strategic oversight and detailed financial planning. • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗦𝗼𝘂𝗿𝗰𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗼𝘀𝘁 𝗖𝘂𝘁𝘁𝗶𝗻𝗴: Identified and leveraged strategic sourcing opportunities to reduce costs, negotiated favorable terms with suppliers, leading to significant savings and improved profit margins. • 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Provided strong leadership in operational management, fostering a culture of continuous improvement and excellence within the team.

• 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀𝗹𝘆 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗦𝗼𝘂𝗿𝗰𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Developed and refined a robust sourcing strategy for Kogan Exclusive Brands, ensuring optimal product quality, cost efficiency, and supplier reliability to meet dynamic market demands. • 𝗠𝗲𝗻𝘁𝗼𝗿𝗲𝗱 𝗮𝗻𝗱 𝗟𝗲𝗱 𝗮 𝗛𝗶𝗴𝗵-𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗧𝗲𝗮𝗺: Provided leadership and mentorship to a diverse team of 40+ professionals, fostering a culture of innovation, accountability, and professional growth that drove team and individual success. • 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗙𝘂𝗹𝗹 𝗣&𝗟 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Oversaw the complete Profit & Loss (P&L) for Kogan Exclusive Brands, ensuring financial targets were achieved through strategic planning, budget management, and cost control. • 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗮𝗻𝗱 𝗘𝘅𝗲𝗰𝘂𝘁𝗲𝗱 𝗛𝗶𝗴𝗵-𝗜𝗺𝗽𝗮𝗰𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Created and implemented targeted ranging, marketing, and pricing strategies that significantly boosted operational efficiency and profitability of Kogan Exclusive Brands.

• 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Successfully managed and nurtured relationships with major accounts, driving sustained revenue growth and strengthening long-term partnerships. • 𝗦𝗮𝗹𝗲𝘀 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Streamlined and optimised sales operations, enhancing efficiency and effectiveness across all channels, resulting in improved sales performance. • 𝗧𝗲𝗮𝗺 𝗠𝗲𝗻𝘁𝗼𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Provided guidance and mentorship to a team of Business Development Managers (BDMs), fostering skill development and driving team success. • 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀 𝗧𝗼𝗼𝗹𝘀: Led the project management and implementation of key sales tools and software, improving sales processes and enabling data-driven decision-making.

• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗦𝗮𝗹𝗲𝘀 & 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗥𝗲𝘃𝗶𝗲𝘄: Identified and leveraged sales and business development opportunities for revenue growth. • 𝗦𝗮𝗹𝗲𝘀 𝗕𝘂𝗱𝗴𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Led the sales budgeting process, aligning resources with company goals. • 𝗔𝗦𝗞𝗢 𝗦𝗮𝗹𝗲𝘀 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁: Managed and enhanced ASKO’s sales systems to support business objectives. • 𝗖𝗼𝗻𝘀𝗶𝗴𝗻𝗺𝗲𝗻𝘁 𝗔𝗴𝗲𝗻𝘁 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Analysed agent performance and implemented action plans for improvement. • 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗦𝘁𝗼𝗰𝗸 𝗥𝗲𝗽𝗹𝗲𝗻𝗶𝘀𝗵𝗺𝗲𝗻𝘁: Developed an automated stock replenishment system integrated with a consignment matrix. • 𝗦𝗔𝗣 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗟𝗲𝗮𝗱: Directed SAP implementation for Sales & Distribution, Materials Management, and Logistics modules.

• 𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 & 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Oversaw inventory for all brands, ensuring alignment with profit and sales objectives. • 𝗘𝗻𝗱-𝘁𝗼-𝗘𝗻𝗱 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed the entire supply chain, from factory production to regional warehouse distribution. • 𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆 & 𝗦𝘆𝘀𝘁𝗲𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Ensured the accuracy of inventory, systems, and procedures across the supply chain. • 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Led the restructuring and optimisation of supply chain processes for improved efficiency. • 𝗗𝗲𝗺𝗮𝗻𝗱 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴 & 𝗢𝗿𝗱𝗲𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Developed accurate demand forecasts and managed orders to meet market needs. • 𝗦𝘁𝗼𝗰𝗸 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Implemented strategies to optimise stock on hand, minimising excess and shortages. • 𝗖𝗼𝘀𝘁 𝗥𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗶𝗻 𝗟𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀: Minimized external and internal logistics expenses through strategic planning and execution. • 𝗢𝗯𝘀𝗼𝗹𝗲𝘁𝗲 𝗦𝘁𝗼𝗰𝗸 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed and reduced discontinued and obsolete stock to free up valuable resources. • 𝗜𝗻𝘁𝗲𝗿𝘀𝘁𝗮𝘁𝗲 𝗚𝗼𝗼𝗱𝘀 𝗔𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Controlled stock harmony across state warehouses and efficiently managed interstate allocations.

• 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗟𝗮𝗯𝗲𝗹𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversaw product and marketing strategies for all private labels, ensuring alignment with brand goals. • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Created and implemented comprehensive strategies for private labels to drive growth and market presence. • 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗣𝗼𝗹𝗶𝗰𝘆: Developed and executed marketing activities and pricing policies to enhance competitive positioning. • 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Identified new product opportunities and market niches to expand the private label portfolio. • 𝗦𝘂𝗽𝗽𝗹𝗶𝗲𝗿 𝗡𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻𝘀: Enhanced commercial terms with suppliers to optimise cost and value for private labels. • 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Led rebranding efforts, including global packaging redesign and point-of-sale materials updates.

• 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁 𝗼𝗳 𝗠𝗮𝗷𝗼𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆: Managed the company's largest product category, driving strategic growth and market leadership. • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Developed and executed strategic plans for revenue growth, margin improvement, assortment optimisation, and new market directions. • 𝗔𝘀𝘀𝗼𝗿𝘁𝗺𝗲𝗻𝘁 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Restructured and optimised product assortments to enhance market competitiveness and meet consumer demand. • 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Ensured effective management of core business processes and achieved stable budget performance. • 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 & 𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Streamlined supply chain operations and refined inventory management for improved efficiency and cost-effectiveness.

• 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Developed and executed strategic plans for financial performance, product pricing segments, distribution channels, and marketing activities. • 𝗠𝗮𝗿𝗸𝗲𝘁 & 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conducted comprehensive analysis of competitors, market trends, and product performance to inform strategic decisions. • 𝗦𝘂𝗽𝗽𝗹𝗶𝗲𝗿 𝗡𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻𝘀: Negotiated commercial terms with all built-in appliance suppliers to secure favorable agreements and optimise cost structures. • 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversaw and managed pricing strategies across all stages and channels to ensure competitiveness and profitability. • 𝗔𝘀𝘀𝗼𝗿𝘁𝗺𝗲𝗻𝘁 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Managed product assortment using commodity matrices, automated replenishment systems, and selection of exclusive brands/models.

• 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗥𝗮𝗻𝗴𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Streamlined and optimised the wide range of Small Domestic Appliances to enhance product selection and market appeal. • 𝗣𝗿𝗶𝗰𝗲 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Managed pricing strategies for both retail and wholesale segments to ensure competitiveness and profitability. • 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Conducted short- and medium-term financial planning for the category, focusing on geographical, timing, and product assortment aspects. • 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversaw cooperative promotions within the Small Domestic Appliances category to drive sales and brand visibility. • 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 & 𝗧𝗿𝗮𝗱𝗲 𝗘𝗾𝘂𝗶𝗽𝗺𝗲𝗻𝘁: Controlled merchandising activities and implemented new trade equipment to improve in-store presentation and customer experience.

• 𝗖𝗼𝗼𝗽 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Planned, managed, and controlled cooperative promotions with vendors to enhance marketing impact and drive sales. • 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conducted in-depth analysis of promotional effectiveness to optimise marketing strategies and maximize ROI. • 𝗣𝗿𝗼𝗰𝗲𝗱𝘂𝗿𝗲𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Reviewed and restructured marketing procedures to improve efficiency and streamline operations.