Shahin Fard

In my current entrepreneurial role, I established and grew an innovative digital marketing agency driving results for start-ups, political campaigns, small- to medium-enterprises, and LSE listed PLCs. I concurrently lead the daily business operations and manage the delivery of client services including search engine optimisation (SEO); digital content creation; web design/user experience (UX); pay-per-click (PPC) campaigns; social media management; and web hosting, and administration services. I consult with client stakeholders to explore digital advertising and e-commerce enterprise needs. I create custom strategies, present proposals, and build consensuses for recommendations. I manage projects to ensure accurate and timely delivery of services and complete satisfaction of clients. I hold company profit and loss (P&L) responsibility, administer financial and accounting functions, and drive business development initiatives. I oversee human resources and staff training tasks and manage partner relationships. I conduct Google accreditation training for clients. I support community schools and charities as socially responsible corporation. • Grew company to turnover of £500K with high profit ratio and teams operating in multiple offices. • Lead team of design and marketing professionals in website development for brand sites and campaign microsites and digital marketing to implement growth strategies across digital channels. • Drove increases of 51% in traffic, 42% in conversions, and 1.5K%+ in leads through implementation of SEO strategies for a global finance client. • Managed social media campaign for a $500M home automation/building control client resulting in 21.1M impressions and 1.2K%+ increase in followers across EMEA. • Led a PPC initiative for an investment/fund administration client to drive increase of 107% in traffic, lengthening of average session by 21%, and 15% reduction in bounce rate. • Nominated and short-listed for Greenwich Small Business Award.