Shamma Al Marri

• Developed a brand and logo guideline of MBR Aerospace Hub strategy, and the launch of the brand with attendance of HH Sheikh Mohammed bin Rashid. • Set and administer an annual marketing budget and plan • Create and manage the events such as official launches, exhibitions, webinars, conferences, roadshows, networking events, delegations, and thought leadership contributions • Handle the marketing and media of VIP Terminal, including dealing with FBOs, agencies, and luxury brands and government stakeholders. • Plan and execute a marketing strategy for the new and existing products and services • Digital marketing, and indoor/outdoor advertisement campaigns for the company and products • Guide the day-to-day activities of the MBRAH team and the management • Provide tools and materials to enable the sales team to function effectively • Manage and refine the company PR and social media presence • Manage and measure marketing campaign plan and costs • Report on the effectiveness of marketing campaigns using pre-determined KPIs • Report on return on investment and key performance metrics • Utilize data for marketing campaigns, interrogating the organisation’s databases and external data • Identify new business opportunities, for MBRAH products • Negotiate with media agencies and secure agreements on the production of promotional materials • Continually review changes to the market, trends and the activities of competitors, adjusting the marketing plan