Shane Henrikson

● Serve as the primary driver of the SEO design and strategy for client sites. ● Review, analyze and audit websites through detailed written documentation while identifying areas that require improvement and change from an SEO perspective. ● Communicate and report issues to Management and clients. Keep records of your work and prioritize tasks as they come. ● Develop SEO content strategies, backlinks plans, and keyword research. ● Perform keywords and link toxicity analysis, competitor research, directory submissions, web traffic analysis, content quality control, content plans, ranking, and brand monitoring. ● Continuously work on self-improvement while researching new trends. Stay informed and propose new strategies. ● Coordinate with Account Managers and Technical SEO specialists, Creative Team, and Content Writers to execute strategy. ● Work closely with other departments to create deliverables.

● Develop and implement effective SEO and SEM strategies that drive traffic and bolster conversion for all of Almo's web properties ● Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns ● Track, report, and analyze website analytics and PPC initiatives and campaigns ● Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. ● Prepare detailed SEO strategy reports. ● Perform keyword analysis to find opportunities and profitable keywords. ● Improve the company's organic search results. ● Research and implement search engine optimization recommendations ● Research and analyze competitor advertising links ● Work with editorial and marketing teams to drive SEO in content creation and content programming ● Work with vendor partners and other influencers to promote backlinking strategy ● Work with Almo's IT team to improve site architecture to promote better SEO results

Internet marketing consulting with specialization in Search Engine Optimization (SEO). ● Research industry trends and your competitors. ● Implementing keyword optimization features tailored for your company. ● Providing business documents for your marketing and social media campaigns. ● SEO Backlink - White Hat ● Digital Marketing Strategies ranging from direct mail to landing pages to increase conversions for a better ROI. ● Link disavowing from due to poor SEO tactics from other experts that hurt the client's website. ● Redirect / 404 site errors to proper locations to regain flow within on-site SEO structure. ● Develop off-site SEO strategies for clients to gain more Impressions, CTR, Sales/Revenue. ● Teach clients the importance of all digital marketing with support calls / video sessions. ● Implement Google Analytics to provide audit / trend reports to showcase SEO efforts

● Claimed & Optimized Google My Business Locations for clients ● Communicated with Google My Business Support/Engineers with Spam/Fake Listings. ● Communicated with Google My Business Support/Engineers showcasing physical locations when clients were flagged in dashboard. ● Identified technical and keyword cannibalization which caused major drops in traffic/SERPS. ● Identified technical hurdles that drained website’s of speed to not setting a preferred domain for Google to index the site as HTTP or HTTPS. ● Strategized Backlink Anchor Text Percentages from brand association, money tag, image tag and to which landing page to bring client’s site higher in SERPS. ● Used Trello to effectively communicate concise actions to perform daily tasks. ● Communicated daily through Slack with remote workers/team on algorithmic changes or strategies to look/start implementing. ● Created S.O.P.s (Standard Operating Procedures) on how to perform a task and why we’re doing it. ● Reported Competitors on Google Maps to beat the system. ● Used Yext & Brightlocal to submit N.A.P to aggregators and clean up any duplicate/incorrect N.A.P. citations.

● Provided SEO Audit Reports for Clients. ● Diagnosed issues within digital campaigns through (30-31 day comparison) Organic Traffic. ● Used SEMrush to provide reports with a short objective summary to clients where they dropped and how we plan to rectify the problem either with content or reaching out for guest blogs. ● Switched from SEMrush to AgencyAnalytics for automation reporting and more data for reporting. ● Provided data based on Local SEO of Google My Business Insights date comparisons. ● Created separate PDF for link building and Guest Posts locations for clients.

SEMrush, the #1 Search Engine Marketing and Competitive Research tool on the web today. Helped Clients ranging from Mom & Pop stores, SEO Specialists, SEO Managers, SEO Directors, PPC Specialist, SEM Directors, Internet Strategist, Digital Marketing Directors to Fortune 500 companies within: ● SEO Audits for On-Site Optimization. ● Position Tracking Issues for Local SEO, Local Advertising in Adwords. ● Keyword research with opportunity growth from competitors. ● Diagnosis API call issues with developers on obtaining raw data. ● Display Advertising research within Google Adsense. ● Connecting Social Media Business Profiles to measure metrics like shares, tweets, likes, and engagements. ● Video Advertising Marketing on narrowing down areas of interests / opportunities for clients. ● Email Marketing Analytics for Email Marketing Campaigns ● Backlink Opportunities for Growth on Off-site SEO. ● Historical Ad Copies for opportunities within SEM campaigns.

● Broad keyword analysis and selection of brand and long tail combinations ● Reviews key metrics across the full website to access effectiveness of strategy ● Implemented NoFollow tags to webpage landing pages that shouldn't be optimized ● Researched A/B testings from competitors to apply to the PPC campaign ● Competitive site analysis to evaluate on-page optimization ● Optimization of on page information including page content, meta tags, page titles and descriptions. ● Internal linking strategies to disperse value throughout the sites. ● Submission of sites to Google and Bing Webmaster Tools. ● Engaged in inbound and outbound link placement. ● Optimize businesses and local listings for top search engines. ● Manage (3) company sites in total ● Overlook and managed PPC campaign within Google Adwords. ● Provide a new internet marketing strategy for the companies including blogs and social media presence. ● Started an email marketing strategy with MailChimp. Tools: Moz, MozLocal, Whitespark, MailChimp, GTxmetrix SEMRush, Spyfu, Yoast, Google Analytics, Google Webmaster, & Google Adwords

Undeclared.TV is the internet's newest web series for Colleges / Universities. ● Developing content day-to-day for the company’s operations. ● Worked with the VP of Operations and Creative Director in managing a social media presence. ● Worked with the Web Designer to implement SEO strategies for campaigns. ● Practiced Agile methodologies in weekly conference calls. Tools used: Hootsuite, Google Adwords, and Google Analytics for marketing techniques.

BankJar uses a powerful system to merge crowdfunding, corporate sales and nonprofit fundraising by incorporating your existing social networks. ● Utilized social media tools and outlets to engage with the community of fans/followers online. ● Coordinated online marketing and advertising campaigns. ● Collaborated with internal departments on projects and assignments. ● Used social media venues to communicate strategies and engage the online community.

An original animated feature film about a boy and his grandfather who get stuck in a vast and imaginative world of paintings. Kickstarter Campaign - Projected Successful Funding: $350,000 goal. Successfully completed the campaign on 8/23/2013 with $365,670. ● Created a social media marketing plan to fund film project. ● Worked with Disney Veterans to deliver the social media marketing plan. ● Used SEO strategies mixed with social media venues to implement strategies. ● Invoked Agile methodologies in weekly discussion boards.

AMI Creative Studio is an Award-Winning Internet Marketing Agency experienced in Search Engine Optimization (SEO), (PPC) & Search Engine Marketing (SEM) Campaigns. ● Internet Marketing strategies for large and small businesses ● Managed Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns for high and low budget clientele. ● Implement keyword attributes within Meta Tags, Content Bodies & Images ● One-page optimization – including URLs, Title, Description, Headers, Body Text, & Images.