Sharan L

Leading category management for Home Appliances, Televisions, and Audio with full P&L ownership, vendor partnerships, and marketing initiatives. Driving growth, market share expansion, and customer engagement through strategic planning, merchandising, and innovative campaigns. Key Achievements: • 📈 Category Growth: Delivered 64% year-on-year sales growth and expanded market share growth by 81%, positioning the retailer as a leader in consumer electronics. • 💰 Profitability Leadership: Strengthened P&L through effective pricing, private-label development, and high-impact promotions, resulting in double-digit EBITDA growth. • 🎯 Marketing-Led Impact: Executed integrated marketing campaigns (in-store, digital, and seasonal promotions) that resulted in 23% sales uplift during key retail periods and enhanced brand visibility. • 🛒 Category Strategy & Merchandising: Optimized product assortment across premium, mid-tier, and entry-level segments, improving conversions by 30% while aligning offerings with customer demand. • 🤝 Vendor & Brand Partnerships: Negotiated exclusive product launches and co-branded promotions with top global brands, achieving 3X market share growth. • 👥 Team Leadership: Directed and mentored high-performing category and store teams to execute strategies seamlessly across online and offline channels. • 🚀 Customer-Centric Initiatives: Launched Unique Sales and Loyalty initiatives backed by targeted marketing campaigns, enhancing differentiation and loyalty. Created tiered loyalty rewards, exclusive offers, and tactical promotion campaigns to increase repeat customer purchases and retention. • 🏆 Customer Experience: Elevated in-store and digital shopping journeys by improving product availability, displays, and omnichannel integration. • ♻️ Circular Economy Initiative: Launched Trade-In campaign to Encourage customers to return old appliances or televisions in exchange for value add offers, driving eco-friendly disposal and reuse.

Versatile Product & Sales Manager with dual responsibility for Lenovo tablets and Sonos audio, along with a broader role as Business Development Manager. Experienced in driving sales growth, managing product lifecycles, and building sustainable business opportunities across consumer electronics and premium audio categories. • Lead product and sales management for Lenovo tablets and Sonos audio, ensuring market growth, competitive positioning, and revenue maximization. • Develop and implement go-to-market strategies for product launches, campaigns, and channel expansion. • Drive business development initiatives, identifying new opportunities, partnerships, and market segments to expand brand presence. • Collaborate with global and regional brand teams to align local execution with global strategies. • Manage sales forecasting, pricing strategy, and promotional planning to meet revenue and profitability goals. • Strengthen retail and channel visibility through marketing activations, in-store branding, and training programs. • Build long-term relationships with key partners, retailers, and distributors to ensure sustainable business growth. Passionate about connecting innovative products with the right markets while building strong partnerships and delivering measurable business results.

Regional Product & Marketing Manager with proven expertise in managing Samsung and Panasonic mobiles & accessories within an exclusive distributor setup. Experienced in driving business growth through product portfolio management, impactful marketing campaigns, and efficient A&P budget & claims management. Skilled at aligning local execution with global brand strategies to maximize sales, profitability, and brand visibility. • Manage complete product portfolio for Samsung mobiles and accessories, ensuring competitive market positioning. • Drive go-to-market strategies, launch management, and execution of flagship & mid-range devices. • Handle A&P budget allocation, claims processing, and financial compliance in coordination with Samsung HQ/regional teams. • Deliver impactful marketing campaigns across digital, retail, and experiential platforms to boost brand equity and customer acquisition. • Enhance retail presence with shop-in-shop formats, in-store branding, and promoter programs. • Partner with trade & retail channels to maximize reach, visibility, and sales. • Introduce innovative campaigns such as buyback, trade-in, and loyalty programs that increase customer retention and market share. • Strong collaboration with Samsung regional teams, retailers, and operators • Market share growth through channel development & consumer engagement initiatives Passionate about combining financial discipline in marketing investments with innovative product & brand strategies to deliver measurable business results.

Was responsible for Panasonic | SANYO range of Home Appliances, Televisions and Audio product and marketing management. My tasks included formulating budgets, managing sales teams, conducting market analysis, organizing product launches, implementing marketing strategies, and overseeing product training programs. I also managed relationships with principals and retailers. • Purchase OPSI Managment • Marketing budgets and planning • Supplier relations to ensure product availability and competitive pricing. • Designed and executed regular promotions, killer offers, and advertising campaigns, organizing product training programs, and ensuring effective product displays to enhance customer engagement. • Interacted with customers, addressing inquiries and concerns, ensuring high levels of customer satisfaction, and leveraging feedback to improve product offerings and customer experiences. • Developed detailed marketing strategies, including ATL and BTL activities, branding implementations, and POS material deployments, aligning with corporate and brand directives for consistent market presence. • Supported the sales team by providing necessary marketing materials, sales tools, and competitive insights, enabling them to effectively engage with customers and drive sales.

Managed the sales and marketing of musical instruments, accessories, and leather equestrian products. I developed pricing strategies, handled after-sales service, organised events and exhibitions, conducted market research, managed budgets, and implemented online marketing strategies. I also played a key role in new product development and client communication. • Executed sales strategies, persuading corporate clients and traders, setting competitive prices, providing after-sales service, and effectively turning prospects into loyal customers. • Analysed market trends, organized events and exhibitions, conducted customer surveys, and evaluated marketing campaign effectiveness, contributing to informed marketing decisions. • Developed and implemented online marketing strategies, coordinated with website design agencies, utilised social media platforms, and managed online advertising to enhance the company’s online presence. • Conducted in-depth market research, proposed new product ideas, coordinated new product development initiatives, and analyzed product performance for continuous improvement. • Monitored competitor activities, evaluated pricing positions, and recommended adjustments to marketing strategies to maintain a competitive edge in the market.

As a Purchase & Administration Executive, I managed purchasing, sourcing, vendor relationships, and logistics. I conducted market analysis, managed supplier communications, prepared financial reports, and coordinated with internal teams for new product development. Additionally, I handled accounting tasks, import-export documentation, and logistical processing for international shipments. • Provided administrative support, managing vendor relations, employee orientation, office logistics, and financial accounting for streamlined operations. • Facilitated import-export activities, prepared documentation, coordinated with customs and freight agents, ensuring compliance for seamless international trade. • Managing shipping logistics, coordinated with couriers, provided tracking details, and managed stock levels, ensuring accurate and efficient international product shipments. • Conducted financial analysis, processed expenses, managed accounts payable/receivable, and prepared reports, supporting decision-making and budget management.