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Sheila Keating MBA

Vice President Sales & Marketing
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Email: ****a@kokiecosmetics.com
Location: Baltimore City County, Maryland, United States
Current employer:
Kokie Cosmetics
Current title:
Vice President of Sales, Marketing and New Business Development
Last updated: 09/06/2026 11:46 AM
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About

Sheila Keating MBA is from Baltimore City County, Maryland, United States. Sheila works in the following industries: "Cosmetics", "Consumer Goods", and "Food Production". Sheila is currently Vice President of Sales, Marketing and New Business Development at Kokie Cosmetics, located in Beltsville, Maryland, United States. In Sheila's previous role as a National Sales Manager at Kokie Cosmetics, Sheila worked in Beltsville, Maryland until Dec 2020. Prior to joining Kokie Cosmetics, Sheila was a VP Sales and Retail Marketing at INCOCO - now Colorstreet an MLM Company and held the position of VP Sales and Retail Marketing at Clifton NJ. Prior to that, Sheila was a Director Sales - Western US, Australia/Asia at SinfulColors/REVLON, based in Beltsville, MD from Jul 2012 to Jun 2014. Sheila started working as National Account Manager at L'Oreal in New York, NY in Jan 2006. From Jan 1996 to Jan 2006, Sheila was Broker Manager, Category & Trade Funding Manager, Training Manager at Colgate Palmolive, based in New York, NY. Prior to that, Sheila was a Corporate Account Manager - on site Colgate Palmolive Co. at Nielsen North America, based in Piscataway NJ from Jan 1995 to Dec 1995. Sheila started working as Account Executive & Trade Marketing Analyst at Kraft General Foods in Philadelphia,PA & Southern, CA in Jan 1990.

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Sheila Keating MBA's current jobs
Company: Kokie Cosmetics
Title: Vice President of Sales, Marketing and New Business Development
Period: Jan 2021 - Present (5 years, 5 months)
Location: Beltsville, Maryland, United States
Sheila Keating MBA's past jobs
Company: Kokie Cosmetics
Title: National Sales Manager
Period: Jul 2015 - Dec 2020 (5 years, 5 months)
Location: Beltsville, Maryland

National Sales Manager at Kokie Cosmetics.

Company: INCOCO - now Colorstreet an MLM Company
Title: VP Sales and Retail Marketing
Period: Jul 2014 - Jun 2015 (11 months)
Location: Clifton NJ

Promoted to VP of Sales in December 2014. Distribution success: Walgreens - gained promotional display distribution January - July programs 2015. Walmart - developed exclusive "Coconuts" brand platform and sales support program - launched March 2016 in nail bar planogram.

Title: Director Sales - Western US, Australia/Asia
Period: Jul 2012 - Jun 2014 (1 year, 11 months)
Location: Beltsville, MD

Expanded Sinfulcolors & Pure Ice distribution @ Walmart USA, Walmart Canada, Albertsons, K-Mart, HEB, Shopko, Bartell Drug. Managed existing business at Walgreens, Fred Meijer and Walmart USA.

Company: L'Oreal
Title: National Account Manager
Period: Jan 2006 - Jan 2012 (6 years)
Location: New York, NY

L'Oréal Paris Cosmetics, Skincare, Hair Color & Hair Care categories.

Title: Broker Manager, Category & Trade Funding Manager, Training Manager
Period: Jan 1996 - Jan 2006 (10 years)
Location: New York, NY
Company: Nielsen North America
Title: Corporate Account Manager - on site Colgate Palmolive Co.
Period: Jan 1995 - Dec 1995 (11 months)
Location: Piscataway NJ
Title: Account Executive & Trade Marketing Analyst
Period: Jan 1990 - Jan 1994 (4 years)
Location: Philadelphia,PA & Southern, CA
Company: Jesuit Volunteer Corp
Title: Associate Director - Julie Community Center
Period: Jun 1988 - Jul 1989 (1 year, 1 month)
Location: Southeast Baltimore, MD

Aspiring to create a more just and hopeful world, the Jesuit Volunteer Corps engages passionate young people in vital service within poor communities, fostering the growth of leaders committed to faith in action. Volunteers commit 1 year, receive a stipend and live together in a community house in cities throughout the USA.

Sheila Keating MBA's education
The George Washington University - School of Business, Washington D.C.
MBA
1999 - 2003
University of Scranton, Scranton PA
Bachelor's degree
Easton Area High School, Easton PA
Sheila Keating MBA's top skills
Account Management Cross Functional Team Building Trade Marketing SAP Implementation Brokers Promotional ROI Analysis Training and Development FMCG Retail Category Management Sales Category Insights Broker Management Categorization Change Management Shopper Marketing Customer Insight Supply Chain Optimization National Account Management Consumer Products Retail
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