Shereen Agrawal
About
Shereen works in the following industries: "Computer Software", "Semiconductors", "Internet", "Information Technology & Services", "Insurance", "Retail", and "Hospitality". Shereen is currently Board Member at Experience Columbus. Shereen also works as VP Business Development at Root Inc., a job Shereen has held since Apr 2019. In Shereen's previous role as a Director Of Partnerships at Root Insurance Company, Shereen worked in Columbus, Ohio until Apr 2019. Prior to joining Root Insurance Company, Shereen was a Sr. Manager, Business Development at Cloudera and held the position of Sr. Manager, Business Development at Columbus, Ohio. Prior to that, Shereen was a Sr. Manager, Business Development at Twitter, based in San Francisco Bay Area from Jul 2014 to Aug 2017. Shereen started working as Product Partnerships Manager, Media at Twitter in San Francisco, California in Dec 2013. From Aug 2012 to Aug 2013, Shereen was Co-Founder at Hypeli. Prior to that, Shereen was a Product Management and Marketing Intern at CoffeeTable (Real Valuable Corporation), based in San Francisco Bay Area from Jun 2012 to Aug 2012. Shereen started working as Senior Pricing and Revenue Analyst for Ultra Mobile Group at Intel Corporation in Santa Clara, CA in Jun 2010.
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Shereen Agrawal's current jobs
Leading key strategic growth initiatives to acquire new customers and enable new product lines
Shereen Agrawal's past jobs
Identifying and growing new opportunities for data products and Twitter Content through platform partnerships. I developed and implemented the strategy and go to market for expanding the reach of Tweets outside of Twitter. Across web, mobile, TV, in-venue, and out of home these partnerships drive billions of impressions. I actively managed the product development of multiple data products, including the user on-boarding for the Twitter Premium APIs, creating opportunities for growth in the ecosystem in data revenue.
I identified and led partnerships with the ecosystem, often B2B startups, to develop innovative products for media companies to utilize the full potential of Twitter content. I collaborated across internal teams, partner teams, and media companies to conceive and build product solutions to increase the reach, storytelling, data insights, and engagement enabled through Twitter. Resulting products have been used in major media events such as the Oscars and the World Cup and by major media companies and brands.
Hypeli is an online marketplace to discover, engage with, and hire entertainment talent. Worked across product, business development, finance, marketing, and legal. Harvard Business School Rock Center Accelerator Award recipient.
Built and executed product and marketing initiatives for e-commerce startup. Directed, from conception to implementation, the launch of a retailer analytics dashboard, giving 135+ retailers insight into critical metrics needed to manage and improve digital catalog sales. Created the Couch Commerce Index, a quarterly data indicator of current tablet commerce strength, which was published by online news sources including CBS Moneywatch and Independent Retailer. Improved the user experience through A/B testing to optimize product layout and developing a customer loyalty program to improve retention.
Constructed pricing strategy and marketing analysis for new smartphone processor product line and managed revenue. • Led pricing development by partnering across functional teams to identify customer needs and model market size, competition margins, and profit forecasts. • Analyzed mobile performance metrics to determine Intel’s competitive positioning and influence customer negotiation strategies and product roadmap decisions. • Drove discussion and changes in revenue allocation to ensure the most relevant stakeholders supported related accounts, resulting in strengthened customer service and streamlined operations.
• Analyzed the quarterly mobile finances of $3.5B+ in revenue and presented key business drivers to senior management to drive spending and project funding decisions. • Coordinated and streamlined financial reporting processes across seven Mobility groups and instituted efficiency initiatives resulting in two hours saved per analyst each cycle. • Developed and implemented trending analysis tool for groups to improve spending forecasts. • Conducted finance resource benchmarking project to determine efficient usage and placement of headcount. • Part of the University of Michigan recruiting team and Mobility Group Organizational Health Ambassador
• Designed and implemented capital processes for forecasting and purchase approvals, leading to a 22% improvement in the accuracy of forecasts and significant reductions in purchasing errors. • Analyzed capital asset forecasts to drive spending reductions of $10M resulting in a Divisional Award. • Identified solutions to unforecasted budget risks of $400K while running forecasting cycles and closing monthly financials resulting in a Productivity Award. • Strengthened strained relationships between operations and finance through effective partnering and business process improvement. • Recent College Graduate Program Co-Chair