Sherif Bassiouny

Key Accounts: Pepsi Co Bel - Group (Kiri & La Vache Qui Ri) Marico Group (Haircode - Parachute) General Motors Opel Mansour Exxon Mobil

• Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities. • Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas. • Take ownership of the management of the sales and marketing functions of the business. • Drive increased revenue and profit to achieve the Company`s ambitious growth. • Planning and coordinating the implementation of business plans and the penetration of new markets. • Excellent negotiation skills, proven track record of successfully pitching for new business. • Proven track record of increasing revenue through a generation of leads. • Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. • Strong relationship builder with significant experience in professional-client relationship management. • Proactive approach to business development and the growth of client accounts. • Develops marketing campaigns for new products and services. This includes formulating a specific budget and expenditure plan for each.

Key Accounts – Emirates Airline Yahsat Omniyat Du Data MENA • Lead the development of innovative communications plans for assigned clients • Strong strategic planning and tactical execution experience • Manage the Digital team deliverables to the clients • Strong knowledge and experience with marketing • Manage the Client/Agency relationship to ensure that strategic expectations and creative deliverables are being met per client's initiatives • Work with the client to create an overall tactical and digital plans that supports and drives the brand messaging and achieves the client's objectives • Managing direct and indirect report(s) • Provide strategic insight and recommend projects and changes • Create and execute designed strategic, tactical and business plans • Manage projects from concept to the completion including budgets • Actively grow and promote the company's products and services • Interface with client at all levels • Continuously monitor the marketplace and provide updates and recommendations to the client and agency • Proactively provide client with points of view and recommendations on business building, market research and competitive activities • Develop key client relationships and internal relationships • Appropriate utilization of agency resources

• Supported the Marketing Manager in the development of product marketing strategies and execution of marketing launches and sustained plans. • Built brand awareness and educated both new and prospect customer base of the product services offered which enhanced brand equity and customer subscriber retention. • Frequent interaction with OnStar US resulting in cross-cultural understanding and the development of strong interpersonal relationships. • Achieved re-subscription through development and execution of effective marketing, communication and CRM strategies; employing the help of the GM sales teams and dealers. • Supported the development and execution of communication, PR, CRM (customer lifecycle and customer communications) plans, strategies and tactics; website launch and maintenance as well as social media efforts.

KFC, Hardees and TGI Fridays • Analyzed market situation, consumer requirements & opportunities. • Analyzed sales data in order to plan and agree on future activities and strategies. • Developed marketing plans in light with brand performance and knowledge understanding. • Lead new product development and marketing activities implementation. • Identified information gaps and worked with marketing research agencies to collect relevant information. • Conducted field visits in order to monitor product performance at the POS. • Worked with creative agencies to fine-tune approved communication plans and tools. • Tracked P&L and budget spending periodically to ensure products & SKU’s profitability. • Provided analysis of competitor’s pricing, positioning and performance in the market. • Created and maintained existing packaging modifications and new packaging development. • Presented marketing activity initiatives to company leaders in marketing-communication meetings

New Business Manager Pitches – McDonald’s (Egypt) – Lost Asfour Crystal (Egypt) - Won Cook Door (Egypt) - Won Art of Form (Egypt) – Won B Style (Egypt) - Won • Managed the overall development and servicing of accounts assigned as well as their growth and profitability. • Tracked and maintained agency performance and the health of the agency/client relationship on all accounts for a particular client-focused team. • Built, maintained and was accountable for high-level relations with key suppliers as well as all clients, including overall client satisfaction and management of expectations; all the while ensuring that the work is completed on strategy, on time and within budget. • Planned, managed and executed all marketing and communications strategies in order to refurbish, build and maintain strong brand image while maintaining client’s brand guidelines and consistency within the market. • Directed and guided the team in the implementation and execution of campaigns by coordinating project and presentation details. • Monitored and analyzed competitors within local and international markets and maintained knowledge of competitive market shares. • Coached and directed team members on account management, strategy and outreach by conducting trainings and proactively mentored them by constantly providing feedback and constructive suggestions.

Key Accounts – Standard Chartered Bank – UAE, and Oman Singapore Airlines: - UAE, Egypt, Pakistan, Turkey, and Saudi Allianz Insurance: Dubai, Bahrain. • Built and maintained positive, lasting relationships with clients and key influencers in the industry. • Provided strategic recommendations to teams and clients in order to develop comprehensive communication plans, which achieve agency and client goals. • Implemented and achieved the client’s tactical marketing plan, from concept development to campaign completion within budget, by working with internal team members and external client personnel. • Determined the client’s strategic brand objectives by leading the client, reassessing brand positioning and managing internal team resources to best service the overall client account. • Planned, coordinated and executed successful advertising campaigns for the clients that helped achieve client’s objectives with results in profit to the agency. • Resolved all obstacles faced during project management by efficiently prioritizing tasks and demonstrating high levels of organizational skills that aided in achieving deadlines and flawless executions.