Shia Joyner

Business Development and Sales Consult with domestic and global clients to determine short term and long term business goals to develop data focus strategies including digital marketing, events, strategic partnerships and sales. Analyze and develop marketing strategies and propose potential business partnerships for current and prospective clients. Examine potential risk and develop negotiating strategies by studying all aspects of operations. Secure entertainment relationships to support brand exposure. Media/ pitch deck creation to secure and maintain external partners. Digital Marketing and Data Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. Seek and provide information to help clients determine their position in the marketplace. Analyze technology trends to identify markets for future product development or to improve sales of existing products. Design, build and maintain clients social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Review analytic reports and other SEO multimedia tools to monitor campaigns effectiveness. Establish and maintain reporting across media channels to understand ROI and growth opportunities. Identify key personas and create relationship development strategy to increase conversion rate. Synthesize data collected from campaigns to support recommendations for action.