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Shreyansh Shukla

Content Insights and Acquisition at Amazon Prime Video
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Email: ****a@amazon.com
LinkedIn: Shreyansh Shukla
Location: India
Current employer: Amazon
Current title:
Content Insights and Acquisition
Last updated: 22/05/2023 00:07 AM
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About

Shreyansh Shukla is from India. Shreyansh works in the following industries: "Broadcast Media", "Internet", "Entertainment", and "Research". Shreyansh is currently Content Insights and Acquisition at Amazon, located in India. In Shreyansh's previous role as a Lead, Network Research & Consumer Insights at Zee Entertainment Enterprises Limited, Shreyansh worked in until Jul 2020. Prior to joining Zee Entertainment Enterprises Limited, Shreyansh was a Lead, Reseasch & Strategy -&TV at Zee Network and held the position of Lead, Reseasch & Strategy -&TV at Mumbai. Prior to that, Shreyansh was a Head - Research, Strategy and Business Planning for HSM R Cluster at Zee Entertainment Enterprises Limited from Dec 2012 to Nov 2013. Shreyansh started working as Manager - Key Accounts at TAM Media Research in Nov 2007. From Jan 2007 to Jan 2007, Shreyansh was Intern at CNBC-TV18.

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Shreyansh Shukla's current jobs
Company: Amazon
Title: Content Insights and Acquisition
Period: Jul 2020 - Present (4 years, 6 months)
Location: India

Amazon Prime Video

Shreyansh Shukla's past jobs
Company: Zee Entertainment Enterprises Limited
Title: Lead, Network Research & Consumer Insights
Period: Jul 2017 - Jul 2020 (3 years)

• Creating customized products for key business decisions of Promo Planning, Viewership Analysis and Viewership Data • Business Planning & Insights for the Network • Channel launch strategy • Lead crucial network project – Brand Track

Company: Zee Network
Title: Lead, Reseasch & Strategy -&TV
Period: Nov 2013 - Jun 2017 (3 years, 7 months)
Location: Mumbai

• Channel Launch Strategy – Need & Space for a channel, Content & Genre Feasibility, Targeting Viewers & Markets • Creating a Business Plan – Channel Feasibility, P&L • Decisions on Distribution, Launch FPC, Launch Media Plan • Programming Strategy based on consumer insights, Market & TG Priority for specific shows and slots, Media Mix- sustenance and launches. • Promo Strategy to optimize on air time, Repeat Strategy to gain new viewers and increase traction for current show

Company: Zee Entertainment Enterprises Limited
Title: Head - Research, Strategy and Business Planning for HSM R Cluster
Period: Dec 2012 - Nov 2013 (11 months)

• Heading the Research and Strategy teams of 7 Regional Channels in HSM space and creating launch strategies for additional 4 regional channels • Chalking out growth strategies for existing channels via FPC changes/management, distribution analysis, repeat planning, break scenario, creating film festivals and marketing initiatives

Company: TAM Media Research
Title: Manager - Key Accounts
Period: Nov 2007 - Dec 2012 (5 years, 1 month)

• Growth strategies for channels • Launch/Re-launch of channels • Programme launches (reality shows / fiction) • Sales Strategy – Across various genres such as GEC, Movies, Regionals, New launches, Infotainment and English Entertainment • FPC scheduling • Repeat Planning • Promo Planning • Content Planning & Scheduling • Distribution Strategy • Countering the growth of competition

Company: CNBC-TV18
Title: Intern
Period: Jan 2007 - Jan 2007
Shreyansh Shukla's education
Indira Institute of Management
MBA
2006 - 2008
SRESCOE
Bachelor of Engineering (BE)
2001 - 2006
Shreyansh Shukla's top skills
Project Planning Customer Insight Advertising Media Planning Qualitative Research Research Marketing Communications Competitive Analysis Analytics Market Research Analysis Marketing Strategy Management Consulting Brand Management Marketing Business Development Training Team Management Data Analysis Marketing Research
Shreyansh Shukla's Colleagues
AS
Amit Singla
Director Of Engineering
Seattle, Washington, United States
NF
Nancy Felix
Sr Leader, Software Development - Amazon Devices
Seattle, Washington, United States
WB
William Bowes
Vice President of Engineering
Seattle, Washington, United States
CP
Cecilia Pizzurro
Head of Engineering - Alexa Devices Ambient Home Platform
Seattle, Washington, United States
HG
Horacio Gomez
Sr. Global Commodity Manager
Seattle, Washington, United States
Shreyansh Shukla has 880K+ colleagues in total at Amazon. You can find all of them in FinalScout.
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