Shruti Kamath

With over a decade in the creative industry, I bring together art direction, brand strategy, and design thinking to build visual identities that are both emotionally resonant and structurally sound. My career began in the world of advertising — leading art direction and visual storytelling for national and global campaigns. I’ve worked across mediums, from print to digital, always with a deep sensitivity to tone, narrative, and aesthetics. For 10+ years, I led the creative vision and built the product line for Athlos, a performance wear brand rooted in movement and functionality. From product innovation to content direction, every detail was crafted to support a brand that lived beyond trends. Now, I'm building my next chapter — a venture where poetry meets geometry, and function flows with form. It’s a slow, inclusive brand born from intuition, muscle memory, and an enduring love for meaningful design. I work across disciplines — product design, fashion, writing, branding, and visual design — and am always exploring the soft intersection between strength and stillness. Let’s connect if you believe in design that moves, builds, and belongs.

Worked on Mahindra Automoblies, Scorpio, Bolero, Maxximo, Lifespaces.

Fashion photography, Jewellery photography and graphic designing.