Shuo Yen Choo
About
Shuo Yen Choo is from Singapore. Shuo-Yen works in the following industries: "Banking", "Food Production", "Government Administration", and "Management Consulting". Shuo-Yen is currently Managing Director Indonesia (Chocolate) and Vice President Southeast Asia Food Manufacturer Sales at Barry Callebaut Group, located in Singapore. In Shuo-Yen's previous role as a Vice President Food Manufacturer Sales Southeast Asia and Regional Marketing at Barry Callebaut Group, Shuo-Yen worked in Singapore until Jan 2020. Prior to joining Barry Callebaut Group, Shuo-Yen was a Vice President for Business Development, APAC at Barry Callebaut Group and held the position of Vice President for Business Development, APAC at Singapore. Prior to that, Shuo-Yen was a Principal at Bain & Company, based in Singapore; Southeast Asia from Jan 2007 to Aug 2015. Shuo-Yen started working as Assistant Director at Monetary Authority of Singapore in Jan 2005. From Jan 2002 to Jan 2004, Shuo-Yen was Trade Negotiator at Ministry of Trade and Industry.
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Shuo Yen Choo's current jobs
Managing Director Indonesia (Chocolate): I lead the chocolate business for Barry Callebaut in Indonesia, driving our business in this key growth market to both food manufacturing (industrial) customers as well as to gourmet/food service customers, with Indonesia country management responsibilities including two chocolate factories and more than 100 employees. Vice President Southeast Asia Food Manufacturer Sales: I lead our chocolate sales for Barry Callebaut across Southeast Asia to national/local food manufacturing (industrial) customers.
Shuo Yen Choo's past jobs
Responsible for chocolate sales to local food manufacturing (industrial) customers in Southeast Asia as well as for marketing function throughout Asia Pacific
Vice President for Business Development in APAC for Barry Callebaut - Strategic outsourcing partnerships, including direct account responsibility for an Indonesian outsourcing partner (one of our largest customers in the region) - Mergers & Acquisitions - Strategy and planning - Business-to-business marketing function
I led Bain project teams with responsibility for day-to-day management and results delivery, in three main focus industries (illustrative sample of projects listed) • Financial services: Defined 5 year growth plan for a major regional bank to double Singapore market profit • Technology: Cost reduction program for turnaround of global semiconductor manufacturer; Small and medium business growth plan and cost reduction strategy for global PC leader • Commodities: multi-year program for leading agribusiness firm, including strategic plan development, cost reduction program and acquisition due diligence ; scenario planning for major energy commodities producer
The Monetary Authority of Singapore is Singapore's Central Bank. • Asset management and private equity industry growth strategy and marketing: Developed strategy to grow Singapore as an asset management and private equity center, by identifying target companies as well as regulatory and tax changes needed for growth; assets under management of firms in Singapore grew at more than 20% per year • Financial sector regulatory policy leadership and analysis. Led a team of more than 10 functional specialists to revise Singapore's regulatory framework for commodity futures, resulting in legislation passed by Parliament
As Special Assistant to the Chief Negotiator in Singapore's Free Trade Agreement negotiations with India, assisted Chief Negotiator in managing team of more than 40 civil servants by synthesizing issues and balancing trade-offs; negotiations resulted in historic Singapore-India Free Trade Agreement