Shweta Gupta

- Clothcrafte is a family owned apparel and accessories small business that focuses on collaborating with Indian artisans. With the main objective of promoting and preserving traditional craftsmanship, all products are handcrafted. By offering customization and made to order products, the designers keep minimal waste and material optimization at the core of production. After working for over a decade in the corporate world and non profit sector, I decided to take my knowledge and experience of Lean management principles, change management and social responsibility and applying it to my own family's business. I stepped into the business at the time when there was a need for more efficiency in product production and operational improvement. Further my ambition was to expand the wholesale channel in the US and create and online presence for the business. While I am responsible for overseeing the operations within our production units in India, I further expanded the retail and wholesale presence in the US market.