Siddhartha Butalia
About
Siddhartha Butalia is from Dubai, United Arab Emirates. Siddhartha is currently Senior Vice President - Corporate Brand, Marketing & Communications at flydubai, located in Dubai, United Arab Emirates. In Siddhartha's previous role as a Chief Marketing Officer at Air India Express, Siddhartha worked in Delhi NCR until Aug 2026. Prior to joining Air India Express, Siddhartha was a Chief Marketing Officer at AirAsia India and held the position of Chief Marketing Officer at Bangalore Urban. Prior to that, Siddhartha was a Associate Vice President at Taj Hotels, based in Mumbai Area, India from Apr 2017 to Jul 2019. Siddhartha started working as Director of Marketing at Taj Hotels in London, United Kingdom in Apr 2013. From Mar 2010 to Mar 2013, Siddhartha was Director of Marketing at Taj Hotels Palaces Resorts Safaris, based in Mumbai Area, India. Prior to that, Siddhartha was a Brand Manager, Tetley GB; Asia-Pacific Manager, Tata Global Beverages at Tata Global Beverages, based in London Area, United Kingdom from Sep 2008 to Feb 2010. Siddhartha started working as Tata Administrative Services Manager at Tata Group in May 2007.
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Siddhartha Butalia's current jobs
Siddhartha Butalia's past jobs
✈ Headed a 100+ member team overseeing Brand & Marketing, PR & Corporate Communications, Customer Experience, Loyalty & Sustainability for Air India Express ✈ Awarded BWMarketing World India's 'Top 100 Marketers' 2025 & 2024 and ET Edge 'India's Most Impactful CXOs' 2023
✈ Headed Heading Brand & Marketing, PR & Corporate Communications, Ancillary Revenue, Catering Operations, Loyalty & Sustainability ✈ Awarded ‘CMO of the Year’, 2020 by BW BusinessWorld; ‘Customer Experience CMO’ 2020 and ‘Sustainability CMO’ 2022, Pitch CMO Awards; ‘Best Integrated Marketing Campaign’, Mid-Day International Travel & Tourism Icons 2021; ‘Most Innovative Marketing Campaign’ and ‘Best Airline Website & App’, Times Business Awards 2021.
★ Lead commercial strategy for revenue, distribution, sales and marketing ★ Responsible for media and brand partnerships, global relationships with banks and networks, group companies, airline and frequent flyer programs, trade and hospitality alliances ★ Headed Product Development with P&L responsibility - Drove institutional sales for corporate products; lead prepaid card program – doubled YoY revenue in FY18 and FY19 while increasing EBITDA margins 5X ★ Grew brand engagement, revenue and profits with mainstream media and digital campaigns at 15X ROI
★ Lead marketing, communications and PR, oversaw strategic initiatives in Europe - grew brand interest 5X, earned media value 3X and doubled direct channel revenue ★ Re-branded and repositioned St. James’ Court and Taj 51 Buckingham Gate, London to Taj's luxury portfolio, growing revenue, profitability and loyalty ★ Launched independent sites and social handles for each of the UK hotels and restaurants including Michelin-starred Quilon and the iconic Bombay Brasserie – doubled YoY digital revenues from owned media ★ Supported the Tata Group's European Union agenda as a representative on the Tata European Communications Heads Council ★ Awarded Hermes ‘Marketing Campaign of the Year’; Finalist, Drum ‘Re-brand Strategy of the Year’ for the campaign English Classics, Reinvented; Won Taj Award for Best International Sales & Marketing Team
★ Launched the Vivanta brand (now an HBS Case Study) - Category leader in brand differentiation (Gallup Brand Equity Track), “extraordinarily successful for a new brand” (Y&R BrandAsset™ Valuator); Opened new hotels and resorts, growing the brand to $300m+ revenues across Africa, Australia, India, Malaysia, Maldives and Sri Lanka ★ Expanded the Gateway brand portfolio - Achieved category leadership in Communication and Brand Awareness; Scouted and realised development opportunities, launched new hotels, specialty restaurants and bars ★ Headed Market Research across brands globally
☕ 2009-10: Managed Asia Pacific Regional Strategy and Business Development for Tata Global Beverages - Administered 15 APAC countries across across all categories (Tea, Coffee, Ready-to-Drink, Water); Developed market entry strategy, consumer segmentation, distribution and pricing plans, revenue forecasting and projected P&Ls for key geographies including China, Philippines, Indonesia and Hong Kong. ☕ 2008-09: Managed Tetley’s premium brand portfolio in the UK including Tetley Green Tea, Redbush and Fruit & Herbal Infusions; Launched NPD projects from conceptualisation through R&D to major grocery retail listings at Tesco, Waitrose, Sainsbury's & Morrisons.
• Tata Group Corporate Affairs - Worked on the 'Tata' global brand communication and internationalisation strategy with a focus on the UK, US, China & South Africa • Tetley GB - Integration of Tata Global Beverages independent companies (Tetley, UK; Eight O' Clock Coffee & Good Earth Tea, USA; Tata Tea & Himalayan Water, India); leveraged synergies of global NPD projects across product categories and brands; championed the Tata European Network Forum • Ginger Hotels - Managed Marketing, Media Planning, Product & Business Development; formulated new business models for Management Contracts and Metro Hotels; identified and realised new properties • Tata Motors (Tata Nano Project Team) – Administered market research, target audience segmentation and mapped value expectations at prototype stage; prepared the financial viability model for the world's most affordable car.
Launched the Ready-to-Drink category in the UK with ‘Tetley Ice T’
Managed Unilever account Rin during the P&G price war; pitched for and won State Bank of India MF
Client Servicing on Kodak, World Gold Council and Pidilite including Fevicol and M-Seal campaigns which won at Cannes, ABBY, Asia Pacific Ad Fest and One Show; managed Nestlé account acquisition from competition