Silvia Amtmann
About
Silvia Amtmann is from Seattle, Washington, United States. Silvia is currently Senior Manager, Design Operations & Enablement at REI, located in Seattle, Washington, United States. In Silvia's previous role as a Senior UX Manager at REI, Silvia worked in until Apr 2019. Prior to joining REI, Silvia was a UX Manager at REI and held the position of UX Manager.
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Silvia Amtmann's current jobs
The DesignOps & Enablement team supports strategy and design across multiple lines of business and enables the work of employees at headquarters, retail stores, and the call center. I manage a 9-person team of designers, researchers, and writers who lead discovery and design of digital and omni-channel customer experiences, including critical initiatives like accessibility and SEO. I’ve managed the design and content practitioners of Cedar, REI’s celebrated digital design system, for 3 years and recently launched a formal UX Operations team that supports designers, researchers, and writers across two divisions of the co-op. In 2020, I was nominated for the REI Leadership Award. The Leadership Award celebrates people managers who have demonstrated REI Co-op Way values in action and helped the co-op overcome the challenges of forging a new path forward. It was an honor to be recognized in such a dynamic and difficult year!