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Simon Longland

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Email: ****@****.***
LinkedIn: Simon Longland
Location: London, England, United Kingdom
Current employer: Harrods
Current title:
Director of Buying - Fashion
Last updated: 12/05/2026 22:36 PM
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About

Simon Longland is from London, England, United Kingdom. Simon is currently Director of Buying - Fashion at Harrods, located in London, England, United Kingdom. In Simon's previous role as a Head of Womenswear, Menswear & Childrenswear at Harrods, Simon worked in London, England, United Kingdom until Jan 2023. Prior to joining Harrods, Simon was a General Merchandise Manager - Menswear at Harrods and held the position of General Merchandise Manager - Menswear at London, England, United Kingdom. Prior to that, Simon was a General Merchandise Manager - Fashion Accessories at Harrods from Jan 2008 to Jan 2017. Simon started working as Buyer - Accessories at Kurt Geiger in Apr 2006. From Oct 2003 to Apr 2006, Simon was Buying Manager - Accessories at Liberty Ltd. Prior to that, Simon was a Senior Buyer - Accessories at Selfridges from Oct 1996 to Oct 2003.

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Simon Longland's current jobs
Company: Harrods
Title: Director of Buying - Fashion
Period: Feb 2023 - Present (3 years, 3 months)
Location: London, England, United Kingdom

Strategic development, planning & implementation Development & maintenance of brand relationships and negation of contracts Planning & delivery of sales, margin, contribution and density. Brand and product strategy Management & development of the Womenswear, Menswear & Childrenswear buying teams Development and implementation of retail concepts with leading architects

Simon Longland's past jobs
Company: Harrods
Title: Head of Womenswear, Menswear & Childrenswear
Period: Sep 2021 - Jan 2023 (1 year, 4 months)
Location: London, England, United Kingdom

Strategic development, planning & implementation Development & maintenance of brand relationships and negation of contracts Planning & delivery of sales, margin, contribution and density. Brand and product strategy Management & development of the Womenswear, Menswear & Childrenswear buying teams Development and implementation of retail concepts with leading architects

Company: Harrods
Title: General Merchandise Manager - Menswear
Period: Jan 2017 - Aug 2021 (4 years, 7 months)
Location: London, England, United Kingdom

Strategic development, planning & implementation Development & maintenance of brand relationships and negation of contracts Planning & delivery of sales, margin, contribution and density. Brand and product strategy Management & development of the Menswear buying teams Development and implementation of retail concepts with leading architects

Company: Harrods
Title: General Merchandise Manager - Fashion Accessories
Period: Jan 2008 - Jan 2017 (9 years)

Strategic development, planning & implementation Development & maintenance of brand relationships and negation of contracts Planning & delivery of sales, margin, contribution and density. Brand and product strategy Management & development of the Fashion Accessories buying team Development and implementation of retail concepts with leading architects

Company: Kurt Geiger
Title: Buyer - Accessories
Period: Apr 2006 - Dec 2007 (1 year, 8 months)

Buying of luxury brand accessories for both men and women. (Includes Gucci, Prada, Dolce & Gabbana, Tods and Jimmy Choo) Development and implementation of new accessory strategies for Kurt Geiger house brands ( Kurt Geiger, KG and Carvela) Product Development of all house brand accessories Sourcing of designers and factories (Europe and Far-East) Managing production of house brand accessories Briefing designers on trends and requirements of house brand ranges. Continue to develop and strengthen the strategies for the accessory and jewellery business.

Company: Liberty Ltd
Title: Buying Manager - Accessories
Period: Oct 2003 - Apr 2006 (2 years, 6 months)

Strategic redevelopment and expansion of accessory departments Negotiation with brands to launch luxury accessories room Worked with architects to create three new rooms: Luxury, Contemporary & Gift Management of own buy and concession business across all accessories categories.

Company: Selfridges
Title: Senior Buyer - Accessories
Period: Oct 1996 - Oct 2003 (7 years)

Along with Buying Manager the responsibility for the business, including negotiation and management of concessions and development of own bought merchandise. Development and implementation of strategy for Accessory, Jewellery and Shoe business for Manchester Exchange Square site Development and implementation of new strategy for the Jewellery room in London. The introduction of Luxury Jewellery to Selfridges. Strategic development of Accessory and Shoe business in Birmingham

Simon Longland's education
University of York
Bachelor of Arts (B.A.)
1992 - 1995
Simon Longland's top skills
Luxury Goods Jewelry Merchandising Retail Retail Sales Business Strategy Multi-channel Retail Project Management Textiles Trend Trend Forecasting Merchandise Planning Strategic Planning Department Budgeting Fashion Fashion Buying Accessories Retail Buying Trend Analysis Budget Setting
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There are 2 other "Simon Longland". You can find all of them in FinalScout.
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