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Simon Néouze

Helping fashion, lifestyle & travel brands turn culture, data and performance into scalable growth systems. CEO @ Better & Stronger & Innermore
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Email: ****n@univ-lyon3.fr
LinkedIn: Simon Néouze
Location: Greater Lyon Area
Current employer: Université Jean Moulin Lyon 3
Current title:
University Lecturer - Digital Analytics - Master 2 - Communication Digitale
Last updated: 05/10/2026 21:31 PM
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About

Simon Néouze is from Greater Lyon Area. Simon is currently University Lecturer - Digital Analytics - Master 2 - Communication Digitale at Université Jean Moulin Lyon 3. Simon also works as University Lecturer - Digital Advertising - Master Communication des organisations at Université Jean Moulin Lyon 3, a job Simon has held since Sep 2016. Another title Simon currently holds is Founder & CEO at Better & Stronger. In Simon's previous role as a University Lecturer - Licence Marketing Digital at Université Jean Moulin Lyon 3, Simon worked in Lyon until Jan 2020. Prior to joining Université Jean Moulin Lyon 3, Simon was a International Strategy & Finance Consultant at Strategy Consulting Practice and held the position of International Strategy & Finance Consultant at Région de Lyon, France. Prior to that, Simon was a Finance and Strategy Consultant at Groupe Caisse des Dépôts, based in Grenoble from Jan 2003 to Jan 2004. Simon started working as Accounting Internship at Action Pacific Hong Kong in Hong Kong in Jun 2001.

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Simon Néouze's current jobs
Title: University Lecturer - Digital Analytics - Master 2 - Communication Digitale
Period: Sep 2017 - Present (9 years, 1 month)
Title: University Lecturer - Digital Advertising - Master Communication des organisations
Period: Sep 2016 - Present (10 years, 1 month)
Location: Lyon
Company: Better & Stronger
Title: Founder & CEO
Period: Jun 2010 - Present (16 years, 4 months)
Location: Région de Lyon, France

Founded and scaled an international digital marketing agency focused on delivering measurable, sustainable growth for lifestyle and travel brands. What we do: We combine data intelligence, creative strategy and performance marketing to help brands grow faster without losing their identity. Key achievements: • Led the launch and optimization of digital campaigns in 70+ countries and 10 languages, for clients including Timberland, Kappa, K-Way, Decathlon, Japan Experience, Superga, and John Lobb • Built a multidisciplinary team of experts from Google, Amazon, DDB, blending analytical rigor with creative execution • Drove long-term success for both DTC brands and global groups, with up to €120M in revenue growth for some clients • Delivered consistent results by aligning business strategy, media execution and data architecture • Recognized by Google for campaign excellence and featured in multiple industry case studies and events Our true value lies in the way we partner with leadership teams: We bring structure to complexity, challenge assumptions, and turn digital investment into long-term business impact. Whether it’s building a data-first growth engine, launching in a new market, or transforming a brand’s marketing culture — we act as strategic allies, not just service providers.

Simon Néouze's past jobs
Title: University Lecturer - Licence Marketing Digital
Period: Sep 2013 - Jan 2020 (6 years, 4 months)
Location: Lyon
Company: Strategy Consulting Practice
Title: International Strategy & Finance Consultant
Period: Oct 2006 - Jun 2010 (3 years, 8 months)
Location: Région de Lyon, France

Provided strategic consulting for fashion, lifestyle and consumer brands, with a strong focus on international growth, financial structure, and operational efficiency. Key areas of expertise: • Strategic and financial planning • Market research & business modeling • International sales development • Supply chain optimization Notable project: Sixpack France • Designed and executed the international expansion strategy • Built and managed a sales network in 20+ countries • Secured placements in prestigious retailers such as Colette (Paris), Harrods (London), Beams (Tokyo), Reed Space (New York) • Grew revenue from €150K to €1.7M in 2 years

Title: Finance and Strategy Consultant
Period: Jan 2003 - Jan 2004 (1 year)
Location: Grenoble

Led a strategic mission to assess and design a Venture Capital Fund dedicated to supporting small and medium-sized businesses in the Grenoble region. Key responsibilities & achievements: • Conducted an in-depth feasibility study on the creation of a local investment fund • Benchmarked national and European VC models adapted to SME needs • Advised on fund structure, governance model, and financing mechanisms • Collaborated with public and private stakeholders, including Caisse des Dépôts and regional authorities

Company: Action Pacific Hong Kong
Title: Accounting Internship
Period: Jun 2001 - Aug 2001 (2 months)
Location: Hong Kong

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Simon Néouze's education
iaelyon School of Management
1999 - 2004
iaelyon School of Management
MASTER - Business Consulting
2003 - 2004
Simon Néouze's top skills
Marketing en ligne SEA Strategic Consulting Financial Analysis Consulting stratégique Google Adwords Marketing Strategy Stratégie marketing Financial Modeling Réseaux sociaux Stratégie Web Marketing Strategy Google Analytics Publicité Publicité en ligne Marketing digital Online Advertising E-commerce E-commerce Consulting Adwords Google
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