Simon Thillay
About
Simon Thillay is from Brussels Region, Belgium. Simon is currently Head of ASO Strategy & Market Insights at AppTweak, located in Bruxelles et périphérie. In Simon's previous role as a Head of ASO at AppTweak, Simon worked in Région de Bruxelles, Belgique until Nov 2024. Prior to joining AppTweak, Simon was a ASO Expert at AppTweak: ASO Tool Driven by Data Science and held the position of ASO Expert at Région de Bruxelles, Belgique. Prior to that, Simon was a Growth Marketing Manager at Deezer, based in Région de Paris, France from Jan 2017 to Jul 2019. Simon started working as Junior marketing manager at Glory4Gamers in Région de Paris, France in Mar 2016. From Jul 2015 to Feb 2016, Simon was Game Manager - France at TFJoy Limited, based in Rotterdam , Pays-Bas. Prior to that, Simon was a Chargé de développement junior - Junior Business Developer at KOS Research, based in Paris from Jun 2013 to Oct 2013.
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Simon Thillay's current jobs
Driving strategic market insights to inform AppTweak's product and service strategies for App Store Optimisation, Apple Search Ads Management and app growth
Simon Thillay's past jobs
Managing an international team of ASO Experts, providing analyses and insights on advanced ASO for top iOS & Android apps and representing AppTweak in the ASO community
Operational management of Deezer's SEO and ASO projects to improve organic traffic acquisition and coordination of business tracking tools related issues and project. - Search Engine Optimization (SEO): Acting as Project Manager for the Media Acquisition team, coordinating efforts with tech teams (Product Owner + developers) based on the recommendations of Deezer's SEO Agency. Definition of roadmap & priorities, specification of technical tickets, planification and roll-out of content & semantic SEO solutions. - Appstore Optimizatin (ASO): Keyword performance analysis & update of Deezer's Appstore & Google Play pages in coordination with copywriting and product marketing teams for 5 countries. Creatives optimization (app icon, screenshots, feature graphic & videos): market research, briefing of creative teams, piloting A/B tests and analyzing results. - Tracking tools Management: Training business teams to create and use tracking links in daily operations + providing support on tracking set-up for new projects (e.g.: special campaigns or partnerships) Coordinating the implementation and improvement of tracking tools to answer marketing needs of complex events tracking to improve traffic quality of advertising campaigns Project manager for the implementation of Google Analytics 360 across Deezer's web platform and apps, coordinating between all stakeholders
- Organization of regular amateur eSports tournament, operational management & marketing analysis for B2B projects such as the Hearthstone Xtra Cup, Bluestacks Invitational, Acer eFoot Cup and PlayStation Plus League - Exploratory analysis & elaboration of a B2C subscriber program to develop platform monetization - SEO and CRM operational management, rolling out SEO fundamentals across all website pages (metatags, keywords selection) and piloting CRM campaigns
- Appstore optimization (ASO): Preparation of app descriptions, titles, keywords and creative assets, keywords; marketing performance analysis (traffic, monetization and retention). - Contribution to the production of video games for iOS and Android: Data analysis, feature designing, in-game economy analysis & recommendations, gameplay testing - Assets translation (English to French) and community management (social medias & in-game)
- Contribution to the creation of a new database - Observing and contributing to the realization of consumer studies - Researches on potential development sources