Sofia Colucci
About
Sofia Colucci is from Greater Chicago Area. Sofia is currently Chief Marketing Officer - North America at Molson Coors Beverage Company, located in Chicago, Illinois, United States. In Sofia's previous role as a Global Vice President - Miller Family of Brands & Economy Portfolio at Molson Coors Beverage Company, Sofia worked in until Feb 2023. Prior to joining Molson Coors Beverage Company, Sofia was a Global Vice President - Miller Family of Brands at Molson Coors Beverage Company and held the position of Global Vice President - Miller Family of Brands at Chicago, Illinois, United States. Prior to that, Sofia was a Vice President - North America Innovation at Molson C, based in Greater Chicago Area from Dec 2019 to Jun 2020. Sofia started working as Vice President Innovation at MillerCoors in Chicago in Apr 2018. From Oct 2017 to Mar 2018, Sofia was Senior Director Innovation at MillerCoors, based in Chicago, Illinois. Prior to that, Sofia was a Growth Channels Innovation Director - PepsiCo North American Nutrition at PepsiCo, based in Chicago from Oct 2016 to Oct 2017. Sofia started working as Marketing Director - Quaker at PepsiCo in Chicago in Apr 2014.
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Sofia Colucci's current jobs
Sofia Colucci's past jobs
Led emerging channels innovation strategy for $5Bn Nutrition business including Quaker, Tropicana, Naked, and Kevita brands. Developed vision and strategy to build PepsiCo’s nutrition business in emerging channels, securing C-level alignment and traction. Developed pipeline of short- and long-term innovations, leveraging consumer insights, new R&D/supply chain capabilities (direct-store-delivery/frozen/foodservice culinary), and innovative partnerships (joint ventures and innovation incubators)
Oversaw a $440MM P&L, including Quaker Chewy (#1 kids snack bar in US). Led team of five reports and multiple cross-functional partners to turn around the Bars portfolio, achieving 2% growth while category declined -4%. Owned a $30MM advertising, marketing and media budget, including developing TV and digital creative, media mix plans, national partnership with Disney and in-store promotions.
Led Cap’n Crunch re-positioning and strategy to embrace brand roots; led multiple agency partners to launch Cap’n Crunch Talk Show platform, garnering 1 billion earned media impressions (appearing on CNN, Colbert, Leno, Fox News, NPR, TMZ, etc.) and several industry awards (PR News Digital Awards, Digiday Sammy). Led successful turnaround plan of RTEC business to become the only growing manufacturer in a challenged category
Led cross-functional launch of O.N.E. Coconut Water, first nationally-branded coconut water in Canadian market by developing a unique urban-focused strategy launch, including targeted foodservice distribution, PR, OOH media and grassroots sampling, as well as partnering with sales to create brand ambassador program (creating 6 new sales roles) in key markets; successfully achieved targets including national Starbucks listing
Built strategy to transform commodity product (bacon) to a marketable packaged good with a true consumer focus; led “Republic of Bacon” an integrated national campaign (TV, Social Media, Promotions, PR, Trial) delivering +8% sales increase. Led cross-functional team to launch first major bacon innovation (stay-fresh packaging) in +10 years, securing $5MM in Capex
Launched Simply Fresh Pasta Shakers, a transformative innovation into a new category (chilled) utilizing first-to-market, ultra-high-pressure technology. Led consumer research, package design, product development and communication plan.
3-year rotational program, providing diverse job placements in different facets of business to build cross-functional understanding, take on real responsibility and drive results. Rotations included: - International Business Development - Financial Risk Management Analyst - Assistant Marketing Manager