Sofiane Djadri

Founded in 1998, the company Charme d’Orient is specialised in oriental treatments and cosmetics. Its head office is located at 86, boulevard de Reuilly in Paris 12th, where the beauty parlour is also situated. Its offices and warehouse are in Marne la Vallée. Charme d’Orient is first of all the creation in 1994 by Yasmina Zerroug of an out of the ordinary oriental beauty centre. It evokes the memory of an oriental culture attached to elegance and the symbols of beauty, feminine charm and body rituals. Since 1998, Charme d’Orient has continued to develop specific treatments inspired from customs of oriental women. More than just methods of treatment, Charme d’Orient wished to pass on genuine beauty rituals. The brand also offers a complete range of cosmetic products perfectly suited to the modern woman from honey paste to massage oils, hygiene products and specific face and body care products. In parallel, Charme d’Orient provides training in wellness centres and beauty parlours that wish to propose oriental treatments to their clients. Charme d’Orient prides itself in selecting quality products, made in the finest tradition of the artisans in line with European regulations in terms of cosmetic products. The products are marketed under the brand name Charme d’Orient in beauty parlours, hotels, thalassos, prestigious spas in France and abroad. Over 1500 beauty professionals propose Charme d’Orient beauty care and products. Today, the brand has acquired a reputation with numerous foreign markets through exclusive distributors in Italy, the Gulf states, Russia, Japan, Greece, and in the Indian ocean, the West Indies, etc...