Sonam Saraf
About
Sonam Saraf is from Mumbai, Maharashtra, India. Sonam works in the following industries: "Marketing & Advertising", and "Financial Services". Sonam is currently Associate Director Human Resources at Pepper Content Global Pvt. Ltd., located in Mumbai, Maharashtra, India. In Sonam's previous role as a Senior Human Resources Manager at Dharma Collab Artists Agency, Sonam worked in until Aug 2025. Prior to joining Dharma Collab Artists Agency, Sonam was a Senior Human Resources Manager at Dharma Cornerstone Agency and held the position of Senior Human Resources Manager at Mumbai, Maharashtra, India. Prior to that, Sonam was a Sr. HR Specialist at httpool, based in Mumbai, Maharashtra, India from Oct 2022 to Jul 2024. Sonam started working as Senior Human Resources Specialist at Httpool Digital Pvt. Ltd. (APAC) in Jan 2022. From Oct 2014 to Oct 2022, Sonam was Sr. Manager - Human Resources at Tonic Worldwide, based in Mumbai Area, India. Prior to that, Sonam was a Senior Human Resources Manager at Tonic Worldwide from Jan 2014 to Jan 2022. Sonam started working as HR Officer at HDFC AMC in Churchgate in Feb 2013.
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Sonam Saraf's current jobs
Built entire people function from scratch as first structured HR hire — policies, processes, HRIS, and team of 5, supporting ~240 employees across multiple verticals. Own all HR verticals end-to-end: talent acquisition, performance management, employee lifecycle, engagement, payroll coordination, and statutory compliance. Designed and delivered the company's first formal appraisal cycle — calibration, manager 1:1s, compensation benchmarking, increment decisions, and letter rollout. Built and scaled talent pipelines supporting rapid headcount growth; partnered with functional heads on workforce planning across tech, content, and ops. Managed sensitive leader-level and team-level exits and org restructuring — balancing legal compliance, business requirements, and human dignity. Direct strategic partner to the CEO on org design, workforce planning, compensation strategy, and high-stakes people decisions.
Sonam Saraf's past jobs
Led full-spectrum HR operations — recruitment, lifecycle management, engagement, and performance management for a fast-scaling creative agency. Drove HR transformation roadmap: policy refresh, engagement framework redesign, and end-to-end operational process improvements aligned to business growth.
Managed HR across APAC markets — talent development, L&D delivery, and people analytics across multiple geographies with varying compliance requirements. Partnered with business leads to identify capability gaps and design targeted upskilling interventions; led performance cycles and local compliance alignment.
Summary - Tonic Media is a heady concoction of rich research, immersive insights and cutting edge creatives to craft simulating digital experiences. Works globally on end-to-end digital solutions that include Website Development, Social Media, Online Reputation Management, Application Development and digital strategy. Experience - My key interest areas are Talent Management, Talent Acquisition, Employee Engagement & Compliance Performance Management and Compensation & Benefits. Currently Looking at - - End to End Recruitment - HR Operations - Employee Life cycle - Employee Communication - Employee Engagement - Attrition Analysis - New initiatives roll out - Training & Development - Performance Management - Monthly R&R
Eight-year trajectory — HR Executive to Senior HR Manager — reflecting consistent delivery and expanding organisational trust. Built the agency's first formal HR infrastructure: policies, handbooks, rewards & recognition frameworks, and performance review models from scratch. Led org restructuring, managed sensitive exits, and drove engagement mapping and retention redesign during periods of major business change. Secured Great Place to Work® certification (2018–19) and spearheaded DEI campaigns and internal communications overhaul.
- HR Operations - Training & Development - Employee Engagement - Background Verification
Coordinated employee engagement across PAN-India locations in a regulated financial services environment; maintained HR MIS dashboards and managed internal events.