Soumik Tarafdar

Handling a portfolio of AED 8million. Formulating policies for achieving topline sales. Ensuring sales figure by strategizing the marketing plan through private brand marketing. Business development in new countries & formulating the action plan Sales & Marketing Operation Managing sales and marketing operation & accountable for increasing sales growth. Driving sales to achive business goals. Implementation of sales promotional activities for brand building & achieving sales. Monitoring accounts/ recoveries/ outstandings etc, for credit control management. Training & monitoring sales team ensuring optimum performance. Channel Development & Distribution Identifying, developing channel partners for achieving business volume. Assisting channel partners to convert end users by technical trial to generate business. Monitoring inventory of channel partners for better serviceability to the market. Properly monitoring the secondary sale for achieving desired growth. Business Development Generating business through converting end users by technical trial. Strategizing the policy for new country development Establishment of products by exploring all possibilities in different fields

 Own & manage all facets of division from conception (startup operations), to the incredible success of the construction machinery business  Key driver in development of an organization-wide strategic planning, vision process, and startup operations of the construction machinery business  Drive sales efforts and shoulder responsibilities of vendor selection, product introduction, Inventory control, accounting, and marketing  Monitor all aspects of the business operations including strategic planning, market research, credit control, sales , and marketing  Developed and implemented marketing and sales strategies  Recently started a new wing of silicon & anchor fastener business for aluminum façade industry  Heading a team of 4 individual

Job Roles & Responsibilities  Formulating policies for achieving top line sales.  Ensuring sales figure by strategizing the marketing plan through private brand marketing.  Business development in new countries & formulating the action plan Sales & Marketing Operation Managing sales and marketing operation & accountable for increasing sales growth.  Designing pricing policy to ensure bottom line  Driving sales to achieve business goals.  Implementation of sales promotional activities for brand building & achieving sales.  Training & monitoring sales team ensuring optimum performance.  Channel Development & Distribution Identifying, developing channel partners for achieving business volume.  Assisting channel partners to convert end users by technical trial to generate business.  Business Development Generating business through converting end users by technical trial.  Strategizing the policy for new country development Establishment of products by exploring all possibilities in different fields  Complete inventory management for entire abrasive line  Coordinating with principle manufacturers for technical specification as well as aesthetics of the product as per market need  Planning & implementing marketing initiatives for brand promotion Notable Highlights:  Successfully launched new coated abrasive product line  Able to establish the brand as one of the most popular abrasive brand of UAE  Achieved growth consistently over the years  Regain annual contracts from some most prestigious customers of UAE through technical approvals  Started Loyalty program amongst traders & created a ‘loyal customer club’

Responsible for achieving the sales target of entire North region in retail vertical Controlling the entire distribution network of 7 states. Developing action plans for growth in target markets Setting revenue and customer retention goals Providing information proactively to Senior Manager, such as weekly status reports and quarterly business reviews. Informing sales staff of all product issues, marketing objectives & programs Develops and implements sales plans for targeted penetration of the retail market. Coordinates all retail sales and promotional efforts. assess and monitor regional market needs relative to industry trends responsible for handling team of six area sales in charges & eight market development coordinators Providing highly professional sales and marketing expertise and back up to sales representatives Identifying bottlenecks in the sales process and initiating corrective action.

Responsible for achieving the sales target of entire Middle East & East Africa region through private brand in bonded & coated abrasives. Looking into business development activities through customer conversion by technical trials & seminars. Accountable for starting new channels in the existing territory as well as new territories. Responsible for developing new brands to expand the distribution & finalize the strategy to establish the brand. Demonstrating abilities in planning, maintaining the inventory of blotters to ensure regular production for execution of orders and tracking competitor activities. Playing a key role in providing customer feedback and taking technical details for product improvement. New market research & analyze the sales. Maintaining relations with all ‘A’ class customers & get involve directly on yearly contract/ product development. Portfolio handling currently USD 4.5 million/annum.

Responsile for sales in reatil devision of eastern market. West begal, Orrisa, Bihar, Jharkhand & nepal.

Responsible for abrasive business in Eastern Zone including Nepal. Responsible for channel development through end user & retailer visit. Monitored regularly the activity of MDCs & DSOs Demand generation through technical trials. Monthly planning & forecast for stock management Achievements - Delivered substantial growth in consecutive two years. Got the best performer award across all India for achieving highest growth in 'Green Gold' campaign Successfully launched two new product line in the assigned territory

Responsibility: - Looking after the entire West Bengal & Orissa replacement mkt as well as OEMs for Automotive belts & oil seals. Responsible for monitoring two MSR activity. Effectively handling demand generation activities through diff SPM activities. Responsible for regular follow-up with OEMs for business & giving them proper service. Communicating with R&D dep't for new product development as per market requirement. Achievements: - - Appointed 3 new direct dealers for N.Bengal & Kolkata for belt & oilseals business. - Increased Fenner mkt share from 14% to 25% in N.Bengal area. - Increased 2/3 wh oilseal sales from 4200 pcs to 11357 pcs per month. - Achieved 110% growth over previous year in 2003-04. - Given highest growth in 2004-05 all India wise : 42%

Responsibility: - Responsible for sale of Toyota vehicle in Calcutta. - Responsible for enquiry generation through diff events. - Responsible for accessories sale. - Responsible for sale of insurance & finance. Achievements: - Sucessfully achieved sales taget. Given a good business in accessories. Successfully organized demand generation activities & generated business from those activities.

Responsibility: - Responsible for all segments in South Bengal area in time to time. Responsible for primary sale through Distributor & Dealer network. Responsible for fitment through EOWs, EBWs. Create demand through EOWs & EBWs coverage. Responsible for planning & stock maintain through C&F agent. Responsible for attending pre fitment complaints. Achievements: - Developed rural markets for . Appointed 3 new town distributor for 2/3 wh segment. Successfully conducted diff SPM activities & generated business from those. Successfully launched BMC Trekker piston in the mkt & increased fitment up to 150 sets per month.