Sravan Kumar Medabalimi

-execution of performance based campaigns that drives the user through different funnels. -Designing and clustering of conversion pixels and segment pixels for the seamless setups. -consulting and collaborating with post tracking team in setting up the triggering rules for the pixels and configuring the tags matching advertiser needs. -continuous analysis of performance and implementing the best optimization techniques to boost the campaign KPI's. -Working closely with data team to build the custom algorithms and decision trees that enhance the campaign results. -Troubleshooting the discrepancies between the different ad servers and constantly educating the agencies on best practices to reduce the discrepancies. -A/B testing’s with different data sets and different strategies -setting up Lookalike models with the best performing audience clusters -Working with Dynamic creative optimizations techniques to test different creative sets for the best conversion rates. -Support marketing cloud platforms to build the robust cross channel reporting tools for advertisers