Stefano Lania

RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 750+ specialists in over 30 locations around the globe. It serves more than 2,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. As a result of their work, in 2020 the company introduced AI Full-Funnel Marketing Solutions and awareness Streaming Video Ads, lifting brand communication to the next level.

I manage the AdRoll Partner Programs working closely with key advertising agencies in EMEA to increase usage of the AdRoll Marketing Platform, grow their business and make their clients happy. Managed a Book of Business of 50+ key advertising agencies worth 1.3M€+ per quarter. - I've grown the book of business quarterly revenue from 700k€ to 1.3M€ in only 6 months - Involved in the AdRoll User Council Project - Directly involved into hire, coach and train new talented Rollers

In charge of building and growing AdRoll business in EMEA working closely with advertising agencies and direct clients helping them achieve their goals with a consultative and operative approach. ▪ 317% Target achievement in 2020 with 1.5M€+ net new business sales generated. (Ranked #1 Seller Globally) ▪ Q3 2020 - 139% target Attainment / 7 Clients activated - 139k of revenue ▪ Q2 2020 - 939% target Attainment / 22 Clients activated - 868k€ of revenue (Ranked #1 Seller Globally) ▪ Q1 2020 - 127% target Attainment / 8 Clients activated - 97k€ of revenue - #1 Seller Globally in 2020 for revenue generated (AdRoll High Roller Winner) - Overachieved sales quota 7 quarters in a row - 3 Times Quarterly Top Performer (Century Club) - Responsible of forecasting and budgeting of sales activities - Involved in the hiring process for Account Executive and Account Management roles - Train and coach new starters

In charge of the business development of the AdRoll Italian market (agencies and direct clients) I've contributed to generate 3M€+ in revenue in 2019. ▪ 123% Target attainment in 2019 (generated 600k€+ net new business sales) ▪ Q4 2019 - 110% target attainment / 14 Clients activated - 108k€ of revenue ▪ Q3 2019 - 151% target attainment / 19 Clients activated - 107k€ of revenue ▪ Q2 2019 - 106% target attainment / 10 Clients activated - 108k€ of revenue ▪ Ranked in the best 10% of Adroll sellers worldwide by revenue generated in 2019

- Manage a portfolio of Mid-Market and Enterprise Italian clients across Agencies, Retail, Finance, Travel, B2B, B2C - Build strong relationships with clients providing consultative and strategic digital marketing guidance - Monitor, troubleshoot and optimise campaigns in order to reach and surpass goals - Identify new opportunities for clients to grow their business & maximise ROI - Train and coach new starters ▪ 1.7M€ Book of Business managed in 2018 (grown 140% YoY) ▪ Q1 2019 - 100% target attainment ▪ Q2 2018 - 126% target attainment ▪ Q1 2018 - 111% target attainment (Ranked #1 AM in EMEA)

- Prospect into the Italian Mid-Market and Enterprise companies - Understand the marketing challenges of the prospected companies - Help companies to leverage their website data and unlock the value of their first-party customer data - Educate companies on AdRoll product solutions and connect them with the right experts in AdRoll - Participate at in-country events and client meetings ▪ Q3 2017 - 130% target attainment ▪ Q4 2017 - 172% target attainment (Ranked #1 SDR in EMEA)

> Revenue and Partner Operations Department < Improve the quality of sales and advertising experience on Twitter. - Collaborate with the sales team to maintain a high level of productivity and improve internal efficiency - Participate in bug triage, reporting and resolving inefficiencies to improve user experience - Help the Team Manager on the main operations management activities - Credit limit check and sales introduction for SMB advertisers - Campaign performance reporting for MMS/DSO clients - Elaboration of targeting lists to help clients to reach the audience for specific advertising campaigns - Train and coach new starters ▪ Target: 50 tickets/day (SLA 1-4 hours) / CSAT: > 95% always achieved ▪ 100% target achievement

> Client Innovation Centre < Provide any kind of helpful technical support to two main different business partners: IBM Sales Teams and Leo-Pharma. - Provide top state-of-the-art technical support and customer service to worldwide business clients - Participate in bug triage, reporting and resolving inefficiencies to improve user experience - Identify and escalate major bugs to secondary tier support agents ▪ Target: 40 tickets/day (SLA 2-4 hours) / CSAT: > 90% always achieved ▪ On Call: 10 inbound calls per day (on average) ▪ 100% target achievement

> Sales Department < Make prospect into all the EMEA markets to find the best leads for the Business Development Team. - Understand the prospecting needs and requirements in different markets - Prospecting and identify key decision-makers of targeted companies - Collaborate with the Sales Development Team to identify best practices - Optimise and document the workflow ▪ Target: 80 new qualified contacts per day ▪ 100% target achievement

Supervisor of all the forest activities of the Tynedale Farm. The farm deals with livestock breeding and fodder production. I worked mainly in forests management, but I took part in all the activities that take place on a farm.

Work experience in "Tynedale Farm". The farm deals with livestock breeding and fodder production. I worked mainly in forests management, but I took part in all the activities that take place on a farm.