Stephanie Hollis

Achievements: Accessed the environment and added new products that drove incremental revenue of aed 1million • Ownership of Women’s Footwear and Accessories categories for PL brands Khizana, Ella and Ginger • Develop and select ranges for the Footwear and Accessories Categories based on key market nuances, trends and competitors • Present product buys to management • Influence and manage how to spend OTB while challenging OTB creation • Actively negotiate with suppliers on costs and MOQ’s • Driving revenue and reactivity by analyzing performance looking at key metrics such as sell- through, gross margin and stock turn. • Potentializing and de-risking categories as needed through re-orders, promotional plans and liquidation. • Formulate and present strategies to senior leadership in key meetings • Adept at relationship management with suppliers & as well as internal Namshi teams such as online merch, marketing, social team and supply chain. • Working closely with marketing to support weekly and monthly content • Produce Seasonal trend development packs to send to suppliers • Ownership of projects to introduce new categories to drive additional revenue • Lead and manage Assistants with an emphasis on their development plans

Achievements: Grew Menswear wholesale business (+62% to prior year) across existing and new wholesale accounts (the latter across departments including Footwear and Accessories). Through the success of Menswear I then took on Women’s Footwear and Accessories to drive these categories forward. • Taking ownership of total Footwear, Accessories and Menswear sales plans and formulate objectives to deliver my category annual sales target • Managing wholesale product ranges through customized assortments based on partners market nuances & business set-up • Working on an additional 15 partner accounts across international markets (EMEA & NA) and growing these accounts through selection based offers based on market nuances, in line with partner OTB’s. • Leading and set agenda for key milestone meetings with our top partners; Formulate and present forward looking strategies to internal and external senior leadership • Managing relationships with external wholesale partners/suppliers as well as internal buying, merchandising, marketing and commercial teams. • Driving partner selling by analyzing financials and reacting to sales with merchandising counterparts to manage partner’s OTB • Leading and developing a wholesale team of different skill levels is a huge part of my role with proven success of having 3 of my junior reports promoted over the last year. • My stretch projects include launching with new business partners across all categories including Women’s Footwear, Menswear, Accessories and Lifestyle.

Achievements: Successfully transitioned the UK/EU buying team to the San Francisco HQ. bi-annual turnover of £5.5million with 880 options/quarter while managing a buying team. • Selection range building for Menswear, Accessories and shoe categories with focus on market opportunities to increase sales and profit margins while meeting targets and maintaining the brand values • Constructing and implementing business strategies for the Menswear and Accessories divisions as well as category strategies based on market nuances and in line with financial growth plans • Pre-season meetings to present out seasonal investment to the leadership team as well as Hindsight, OTB and weekly trade meetings to identify and review best/worst performers and provide in-season business solutions • Attending New York seasonal pre assortment trips to collaborate with design and production on new season product • Creating a competitive pricing architecture across multi-product categories for both UK, Eurozone and online • Managing a junior buying team to ensure smooth running of the critical path while developing the individuals

Achievements Through the implementation of a more focused market relevant women’s accessories range which resulted in the business growing by +18% in blended retails sales on prior year

Achievements: Created & Executed the men’s accessories strategy on neckwear, increasing options & depth down the fleet which resulted in a positive Retail & GM comp with unit sales increasing by 20% on previous year

Freelance roles in PR and Editorial for various publications and companies including Grazia magazine, IPC magazines and Gap Europe.

Various internships in PR and Editorial while in full-time education and after graduation.