Stephanie Rinaldi

• Advised privately owned cosmetics company on redesign of DTC website, agency contract renegotiations, hiring for marketing backfill, NPD 3-year calendar and 2023 sales goals. • Consulted for multi-national fragrance company to help get company US launch ready, including RFP new ERP/EDI systems, vetting Amazon 3P suppliers, and created Go-To-Market playbook. • Created market assessment, 5-year strategic growth plan and retailer growth roadmap for small pet toy company.

Partner with organizations to find cost-effective solutions to resolve business issues, drive strategic growth plans and deliver excellence in execution. Areas of expertise include: Brand Marketing, Beauty Marketing, Global Supply Chain GTM Operational Excellence, PMO. •Consulting with multi-national cosmetics company as interim International Supply Chain GTM and PMO to drive transformation, create processes, improve order-to-cash speed to market and gross-to-net saving. •Consulting with multi-national cosmetics company to project manage a carve out and territory expansion under critical deadlines in designated markets. •Developed sustainability platform launch plan, competitive analyses, name, concept, product line-up, go-to-market, Series A Pitch deck for independent skincare brand from which company obtained $2MM Series A Funding. •Advised multi-national merchandising company on new performance platform and commercialization strategy. •Conducted multi-phase shopper insights initiative for Fortune 500 retailer and identified opportunities for improving HBA sales and market share. •Led the development of a 10-Year Strategic plan for a Non-Profit environmental organization. Completed November, 2021 with implementation to begin February 2022.

Diplomat Award Winner for $1-2MM in sales in 2022

Led short-term, transformation initiative aimed at improving working output of a field-based team’s interaction with the NYO while simultaneously leading the Customer Marketing Operations omni-channel activation team.

Spearheaded critical divisional sales and marketing revenue growth initiatives, resulting in over $500MM in marketing activation, promotional pack and display sales annually across the traditional mass channel of trade (COTs), e-commerce and alternative/specialty channels. • Started the L’Oréal Paris Sustainability Task Force, which then morphed into the L’Oréal USA GREEN TEAM, now 300 members strong, to carry out the Sustainability Mission of the Global L’OREAL Groupe. • Developed and mentored a team of 14 direct reports, including hiring and training of new team members as needed.

Responsible for ensuring that all Top National Accounts and 55 Regional Accounts have the Strategic Go-To-Market Sales and Marketing tools necessary for successful launches, promotions and re-support of products. • Successfully launched Advanced Hair Care into US Mass Haircare Market, resulting in $200MM in incremental new business for L’Oréal Paris.

Utilized consumer shopping behavior and insights to create unique retail marketing programs and activations with our retail partners, most notably: a joint partnership with NASCAR and Garnier, that drove sales, share and repeat purchase for YOY sales increase of +12% , and an activation with American Idol and Maybelline NY that produced a YOY sales increase of +15%.

Identified need, and after pitching the concept to Senior Leadership, created 1st multicultural marketing role within L’Oréal USA to bring multicultural to the forefront of marketing and sales initiatives to prepare L’Oréal for the shifting US demographic landscape.

Responsible for strategic marketing and product development for Maybelline's three largest categories, Eye, Face and Nail which contributed $550MM of total Maybelline sales.