Stephen Entwistle

I lead analysis and consulting on behalf of three divisions of Strategy Analytics (formerly BIS Strategic Decisions): 1) International smartphone price tracking 2) Artificial intelligence (AI) analysis and consulting across several markets 2) Global mobile component market forecasting, analysis and advice I was involved in designing, developing and launching both PriceTRAX and SpecTRAX, two early market entrants that automated market data collection and processing for those who need to track competitors’ pricing and product packages. Both SaaS solutions are continually developed to optimise their value to subscribers by maintaining their ease of use and improving their analytical power. This involves leading separate teams of specialist analysts to provide research, market intelligence and forecasts for handset manufacturers, network operators and retailers in the mobile technology and telecoms sector. Since launching PriceTRAX and SpecTRAX I have led their marketing to organisations around the world and talked about the findings they’ve uncovered at major industry conferences. New product development and improving existing areas of the business remain key parts of my role. For example, I am jointly responsible for spearheading Strategy Analytics AI research initiatives. The impact of AI cuts across many vertical markets so we selected a cross functional analyst team to drive analysis and consulting. I am also responsible for client consulting engagements and directing the research services provided by my mobile technology component and market pricing teams.