Steve Caplan

Founder of full-service strategic communications agency (www.messageLA.com) operating at the intersection of entertainment, public policy and marketing. Built team of leading media, PR and creative professionals to deliver wide range of services for clients on large-scale communications challenges. Projects include: * Award winning re-brand and integrated marketing campaign for a major hospital and health system philanthropy. * Strategic communications and creative development for signature CSR program of one of the world's largest brands. * Digital outreach (social and web) for a global entertainment company that helped lead to public approval of a major real estate project. * Crisis communications support for high profile personalities and brands, including strategic counsel for proposed multi-billion dollar merger; major consumer brand "truth in labeling" initiative; and complex litigation support. * Comprehensive re-branding campaign for a large municipality. Efforts include brand strategy and story, market research, logo and identity, brand visualization, integrated campaign, video content and web site. * Marketing, PR and digital media outreach on behalf of a global entertainment industry trade association.